Director, Product Management – Retention, CNN Digital Products & Services

Help Wanted

CNN

Location
United States
Burbank, CA, United States
Salary
$168,000
Job Type
Full Time
Date Posted
June 19, 2026
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Role Accountabilities

  • Retention Product Strategy & Ownership: Define and lead CNN’s subscriber retention product strategy, translating data-driven insights into high impact product- led initiatives across onboarding, subscriber engagement and churn mitigation, with accountability for key retention metrics.
  • Roadmap & Execution: Identify high-impact retention opportunities based on user needs, behavioral insights, and business priorities. Translate those opportunities into a clear, prioritized roadmap and partner with engineering, design and growth marketing to execute. Align cross-functional stakeholders around retention strategy and execution to deliver measurable results.
  • Data-Driven Experimentation & Optimization: Champion a test-and-learn culture by partnering with research, design, and analytics to validate hypotheses through experimentation and continuous optimization. Leverage churn propensity models, behavioral signals, and cohort insights to design and execute targeted retention initiatives that reduce churn and improve the subscriber experience.
  • Team Leadership: Build, manage, and develop a high-performing team of collaborative, data-driven product managers. Set a high bar for product discovery, experimentation, and customer-centric decision-making while coaching and mentoring team members for growth.
  • Cross-Functional Leadership & Communication: Serve as the primary retention product leader for senior stakeholders and cross-functional partners. Represent retention product priorities and roadmaps at all levels of the organization, including executive leadership, using clear storytelling and data to drive alignment and inform company-level decisions.

Qualifications & Experience

  • 6+ years of product management experience in a direct-to-consumer subscription business with a significant focus on retention.
  • Proven track record of improving retention metrics through product-led initiatives spanning onboarding, engagement and voluntary and involuntary churn reduction.
  • Deep expertise with product management best practices including techniques for identifying customer needs, hypothesis-driven roadmaps, prototyping, AB testing and user-centered design.
  • Experience leading products across the full lifecycle, from initial concept and discovery through launch, iteration and optimization.
  • Exceptional cross-functional leadership, collaboration and stakeholder management skills with the ability to influence and align teams without formal authority.
  • Experience growing and managing a team of product managers, setting clear expectations, and inspiring them to grow and succeed.
  • Deep understanding of retention and engagement KPIs (e.g., voluntary and involuntary churn rate, cohort analysis, LTV, NPS) and how to use them to inform product strategies.
  • Excellent communication and storytelling ability across all levels of the organization, including experience presenting product strategy and outcomes to executive stakeholders.

Benefits

Base pay is just one component of Warner Bros. Discovery’s total compensation package. Pay range: $168,000.00 – $312,000.00 per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. The company provides a variety of benefits including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.

Equal Opportunity Employer

Warner Bros. Discovery is an equal-opportunity employer. We consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.

Disability Accommodations

If you are a qualified candidate with a disability and require adjustments or accommodations during the application or recruitment process, please visit our accessibility page for instructions to submit your request.

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