MyOutDesk is seeking a strategic, data-driven Vice President of Marketing to accelerate brand growth and scale our demand generation engine. This executive leader will translate strategy into measurable action – driving qualified pipeline, increasing revenue, and strengthening our position in the BPO and virtual staffing industry.

This role requires a modern marketing leader with deep expertise in Paid Media, SEO, AEO, analytics, and revenue attribution. You must be able to clearly connect marketing initiatives to revenue outcomes and build a high-performing team aligned with aggressive growth targets. As a leadership hire, you will move fluidly between high-level strategy and hands-on execution.

What you will do:

Revenue & Demand Generation

• Own the demand generation strategy across paid and organic channels
• Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing
• Partner closely with Sales to align campaigns with revenue targets and pipeline goals

Paid Media & Performance Marketing

• Oversee paid search and paid social strategy, and optimization
• Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution
• Continuously optimize campaigns to improve efficiency and scale revenue impact

SEO, Content & AEO Strategy

• Lead enterprise-level SEO and Answer Engine Optimization strategies
• Develop content frameworks that drive qualified traffic and revenue
• Implement structured data, technical SEO improvements, and content optimization strategies
• Clearly connect SEO initiatives to pipeline and revenue growth

Analytics & Funnel Optimization

• Own marketing analytics and performance reporting
• Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling
• Identifying optimization opportunities across the funnel
• Build dashboards that tie marketing performance directly to revenue outcomes

Leadership & Brand Growth

• Lead and develop a global marketing team
• Strengthen brand authority and thought leadership in partnership with PR and communications
• Implement generative AI strategies to enhance marketing efficiency and scalability

Who You Are:

• 8-10 years of progressive marketing leadership experience
• Proven success driving revenue through Paid, SEO, and content strategies
• Clear experience connecting marketing initiatives to pipeline and closed revenue
• Strong B2B background (BPO or services industry/solution-selling experience preferred)
• Deep understanding of performance metrics, attribution, and revenue reporting
• Experience scaling marketing teams in high-growth, fast-paced, dynamic environments