About the Company

Industrial Access (IA), IA Mechanical (IAM), and IA Bulk (IAB) are specialized divisions of a multi-craft industrial services contractor with 25+ years of experience serving industries including power generation, pulp & paper, petrochemical, cement, mining, and manufacturing across North and South America.

Position Overview

We are seeking a data-driven SEO & Digital Marketing Specialist to lead inbound marketing efforts across three growing divisions. This role will own organic search visibility, paid acquisition, website performance, and digital lead generation.

Reporting to the Director of Business Development and partnering with division leadership, this individual will play a key role in building and optimizing our digital marketing engine to generate high-quality inbound leads.

This is a highly visible role with the opportunity to make a measurable impact across multiple business lines.

Key Responsibilities

SEO & Organic Growth

• Develop and execute SEO strategies across multiple websites and service lines
• Conduct keyword research and optimize content for targeted industries and markets
• Monitor rankings, traffic trends, and competitor activity

Paid Media & Lead Generation

• Manage Google Ads campaigns, including search, display, and retargeting
• Optimize campaigns for cost per lead (CPL), ROI, and conversion performance
• Test and refine targeting, messaging, and bidding strategies

Website Performance & Analytics

• Track and analyze website performance, user behavior, and conversion funnels
• Identify opportunities to improve conversion rates and user experience
• Deliver regular reporting on SEO, paid performance, and lead generation metrics

Content & Digital Strategy

• Partner with internal teams and external vendors to align content with SEO strategy
• Support development of landing pages, case studies, and digital assets
• Ensure consistency in messaging and brand presence across platforms

Collaboration & Growth Initiatives

• Work closely with Business Development and division leadership to align marketing efforts with business goals
• Collaborate with a Marketing Coordinator and external partners (e.g., web/marketing vendors)
• Continuously test and optimize campaigns to drive measurable growth

Qualifications

Required

• 3+ years of experience in SEO and digital marketing
• Hands-on experience with Google Ads and campaign management
• Strong understanding of SEO best practices, keyword strategy, and analytics
• Experience using tools such as Google Analytics and Google Search Console
• Ability to analyze data and translate insights into actionable recommendations

Preferred

• Experience in B2B and industrial construction industries
• Familiarity with CRM platforms and lead attribution
• Experience working across multiple brands or business units

What We’re Looking For

• Self-starter who can manage multiple priorities across business lines
• Strong analytical and problem-solving skills
• Ability to communicate performance insights to non-marketing stakeholders
• Collaborative mindset with a focus on results

What We Offer

• Competitive salary + performance-based incentives
• Health, dental, and retirement benefits
• Opportunity to build and shape digital marketing across multiple divisions
• Established brand with 25+ years of industry reputation

Apply

If you’re a results-driven SEO specialist who thrives in a fast-paced, growth-oriented environment, we’d love to hear from you.