Role Overview
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 We are looking for a Senior SEO Developer / SEO Lead</b> who will own and scale organic growth</b> across national and local search.
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This role goes beyond rankings. You will lead SEO strategy, technical SEO, local & franchise SEO</b>, and drive revenue -focused organic growth</b> supporting store visits, online orders, and franchise expansion.
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Key Responsibilities
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1. SEO Strategy & Leadership
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• Own and define the end -to -end SEO strategy</b> for national and franchise -level pages
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• Align SEO initiatives with brand growth, footfall, online orders, and expansion goals</b>
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• Convert business objectives into measurable organic KPIs</b>
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• Act as the primary SEO owner across teams and stakeholders
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  2. Local & Franchise SEO (Core Focus)
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  • Build and scale local SEO frameworks</b> for multiple franchise locations
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  • Manage and optimize at scale:
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    • Google Business Profiles (GBP)
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    • Location landing pages (NAP consistency, schema, menus, reviews)
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    • Drive “near me”, discovery, brand & non -brand local searches</b>
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    • Create scalable SEO processes for new franchise launches</b>
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      3. Technical SEO Excellence
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      • Lead technical SEO audits and implementation, including:
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        • Core Web Vitals
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        • Crawlability, indexing & site architecture
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        • Mobile -first optimization
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        • JavaScript & rendering (if applicable)
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        • Work closely with developers to ensure SEO -by -design</b> during releases
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        • Implement structured data (Schema):
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          • LocalBusiness
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          • Restaurant
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          • Menu
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          • Reviews & FAQs
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            4. Content & Search Intent Optimization
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            • Define and execute search intent–driven content strategy</b> (brand, local, commercial, informational)
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            • Collaborate with content and design teams to:
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              • Optimize menus, landing pages, blogs, and campaigns
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              • Improve conversion rates from organic traffic
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              • Guide and mentor junior SEO/content resources</b>
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                5. Analytics, Reporting & ROI
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                • Track and report on:
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                  • Organic traffic & keyword growth
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                  • Local pack rankings & visibility
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                  • Store -level organic performance
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                  • Conversions (orders, calls, directions)
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                  • Use tools such as:
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                    • Google Search Console
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                    • GA4
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                    • Ahrefs / SEMrush / Screaming Frog
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                    • Local rank tracking tools
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                    • Present clear insights to management and franchise stakeholders</b>
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                      6. Competitive & Market Analysis
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                      • Monitor competitors within the UK QSR / burger segment</b>
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                      • Identify opportunities for:
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                        • Category leadership
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                        • Local SERP gaps
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                        • Branded search protection
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                        • Adapt SEO strategy based on campaigns, seasonality, and store launches</b>
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                          Requirements</h3>

                          Must -Have
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                          • 6–10+ years of SEO experience
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                          • Minimum 3 years in a Senior / Lead SEO role</b>
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                          • Strong experience with multi -location or franchise SEO</b>
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                          • Deep understanding of the UK local search ecosystem</b>
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                          • Strong technical SEO expertise
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                          • Hands -on experience managing GBP at scale</b>
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                          • Strategic thinker with execution capability
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                            Nice -to -Have (Strong Advantage)
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                            • Experience in QSR, food brands, retail chains, or hospitality</b>
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                            • Exposure to ecommerce + local SEO hybrid models</b>
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                            • Understanding of online food ordering journeys</b>
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                            • Experience mentoring or managing SEO team members
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                              Mindset We’re Looking For
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                              • Strategic, yet hands -on
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                              • Data -driven and ROI -focused
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                              • Comfortable working cross -functionally (tech, content, marketing)
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                              • Ownership -driven and growth -oriented
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                              • Understands brand + local intent</b>, not just keywords
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                                What Success Looks Like
                                </h2>

                                • Improved local pack rankings</b> across franchise locations
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                                • Consistent growth in store -level organic visibility</b>
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                                • Increase in organic -driven:
                                  </p>

                                  • Website traffic
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                                  • Online orders
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                                  • Calls and directions
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                                  • SEO -ready framework for new franchise rollouts</b>
                                    </p></li></ul>

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                                    Benefits</h3>

                                  • Be part of a rapidly expanding UK franchise brand</b>
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                                  • Own SEO end -to -end</b> with real business impact
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                                  • High visibility role influencing revenue and growth
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                                  • Opportunity to build scalable SEO systems</b>, not just maintain rankings
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