Overview
We are hiring a Digital Product Manager to own and optimise the end-to-end experience across our website and app — from product development to merchandising and organic discovery (SEO & AI search).
This is a hybrid role combining product management, Shopify operations, and growth through organic channels. The ideal candidate views these as a connected ecosystem rather than separate functions.
Key Responsibilities:
Product Management
- Own the digital product roadmap for the website and app
- Write clear feature requirements with acceptance criteria
- Work closely with developers through sprint cycles (brief → QA)
- Track feature performance and recommend improvements
Shopify Merchandising
- Manage Search & Discovery (synonyms, boosting, pinned results, etc.)
- Optimise PLP & PDP pages, banners, filters, and collections
- Ensure storefront is regularly audited and error-free
- Manage product listings (tags, metadata, filters) before launch
SEO & Organic Growth
- Own on-page and technical SEO across product and collection pages
- Manage URL structure, redirects, canonical tags, and filters
- Build strategy to improve visibility on AI search platforms (Google SGE, ChatGPT, etc.)
- Track organic performance and drive actionable insights
- Align SEO efforts with paid marketing strategies
Must Have
- Strong hands-on experience with Shopify (collections, metafields, search tools)
- Experience managing SEO for e-commerce platforms
- Understanding of structured data and AI-based search
- Ability to create clear and detailed product requirement documents
- Familiarity with analytics tools (GA4, Search Console, Shopify Analytics)
- Strong ownership and execution mindset
- Experience with tools like Ahrefs, SEMrush, etc.
- Understanding of paid campaigns and UTM tracking
- Basic technical debugging (DevTools)
- Awareness of revenue impact (P&L thinking)
- Strong mix of strategic thinking and execution
- Detail-oriented with proactive problem-solving approach
- Focused on delivering quality outcomes, not just outputs
How to Apply for this SEO Job
Posted In
Mid Level SEO Jobs, SEO Analytics Jobs, SEO Product Manager Jobs, Technical SEO Jobs, In-house SEO jobs, GEO/AI + LLM Jobs