The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touchpoints in order to drive significant revenue growth for American Express. Through the use of innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net-new spend acquired from small business customers.   

The americanexpress.com website is one of the leading revenue driving channels within Small Business Marketing. With the rapid changes to AI and customer search behavior, it is a pivotal time to define how the site strategy must evolve and adapt to this changing space. 

Reporting into the Manager of SEO and AEO Strategy, the Senior Analyst – SEO & AEO Strategy, will be a core contributor to the Small Business Card Shop team within the Small Business Prospect Marketing and Demand Generation organization. This role will support the evolution of the site with the ultimate goals of delivering an influential and accessible user experience that meaningfully drives prospect acquisition. We are seeking a savvy digital marketer who embraces traditional search, is curious about AI search, and delivers business impact.