Head of SEO

Work Location

Remote US

Desired Salary

USD

Experience

10+ yrs

Job Type

Full Time or Contractor

Date Posted

March 8, 2024

Get In Touch View Resume

Introduction

Nicole Grodesky, the founder of BOHO SEO, boasts over 15 years of experience as a highly accomplished SEO and digital marketing professional.

Nicole excels in providing effective organic search strategies across diverse industries, including FinTech, Travel, Consumer Goods, The Cannabis Industry, Skateboarding, Surfing, and B2B Tech solutions. She offers strategic guidance and ensures SEO efforts align with client objectives and industry best practices. Nicole’s results-driven approach has led to impressive achievements, including a notable increase in top ten keyword rankings for clients. Beyond leadership, she passionately mentors her team and clients, keeping them abreast of the latest SEO trends.

In 2024, Nicole embarked on a new venture by launching BOHO SEO, excited to work with fresh clients and deliver exceptional results. With over 20 years of surfing experience, Nicole’s multifaceted journey includes showcasing her photography in publications and exhibitions. Her entrepreneurial spirit led to co-founding DYLA Magazine during her time at California State University, Fullerton, where she earned a B.A. in Communications. She has 10 years experience in the agency world including San Diego’s wn local startup digital marketing agency, Power Digital Marketing and at a global marketing agency, Team Lewis. Nicole is a versatile and knowledgeable SEO professional poised to bring unparalleled value to her clients in this exciting new chapter.

Career History

With more than 15 years of SEO and digital marketing expertise, I lead a team of SEO specialists who provide organic search strategy and execution for clients in various industries, such as FinTech, Travel, Consumer Goods, and B2B Tech.

Experienced SEO Director and Strategist with a proven track record of strategic leadership. Proficient in optimizing website visibility, generating organic traffic, and driving revenue growth. Accomplished in client management and the development of high-performing SEO departments. Expertise spans SEO, SEM, e-commerce optimization, link building, keyword research, and more. Achievements include substantial revenue growth, remarkable client website improvements, and cost-saving vendor negotiations. Data-driven and a team leader, I am poised to contribute to the dynamic field of digital marketing.

• Strategic SEO Department Development: Successfully built the entire SEO department in my current role, showcasing the ability to establish and scale a functional and high-performing department.
• Client Management Expertise: Demonstrated exceptional client management skills by overseeing client relationships for a period of five years, ensuring client satisfaction and retention.
• Impressive Revenue Growth and Scalability: Grew the department’s annual revenue from $100,000 to over $400,000 and developed a department that is both scalable and profitable, reflecting a deep understanding of sustainable business practices.
• Exceptional SEO Achievements: Achieved remarkable improvements in client websites’ search engine rankings, including a +101% increase for a Fin-Tech client and a +214% increase for a CPG client in top-ten keyword rankings. These achievements significantly enhanced website visibility on SERPs, driving substantial organic traffic growth.
• Cost-Saving Negotiations: Demonstrated strong negotiation skills by securing multiple vendor contracts, resulting in annual cost savings of over $48,000 for the company.
• Data-Driven Analysis: Meticulously reported and analyzed campaign performance, providing insights by correlating on and off-page SEO tactics with strategy execution. This data-driven approach ensured alignment with key performance indicators and objectives.
• Team Leadership and Development: Played a pivotal role in team development by training and supporting new SEO team members. Additionally, provided coaching and guidance to high-level executives, including EVP, SVP, and VP-level staff, on department structure and SEO strategies.

What Are You Looking For in Your Next Role?

In my next role, I am looking for opportunities to leverage my experience and skills to drive strategic growth and success, particularly in the realm of SEO. I thrive on working closely with clients to help them achieve their objectives, and I am eager to continue doing so in a dynamic and collaborative environment.

One of my key aspirations is to contribute to the development of an internal SEO program, drawing from my experience in strategically building and scaling entire departments. In my current role, I successfully built the SEO department from the ground up, demonstrating my ability to establish functional and high-performing teams that drive results.

I also bring extensive expertise in client management, having overseen client relationships for over five years with a focus on satisfaction and retention. My track record includes impressive revenue growth, where I grew the department’s annual revenue from $100,000 to over $400,000 while ensuring scalability and profitability.

My achievements in SEO speak volumes about my capabilities. I have achieved remarkable improvements in search engine rankings for client websites, driving significant organic traffic growth. For instance, I delivered a +101% increase for a Fin-Tech client and a +214% increase for a CPG client in top-ten keyword rankings, enhancing website visibility on SERPs.

Furthermore, my proficiency in negotiation has led to substantial cost savings for the company through vendor contracts, totaling over $48,000 annually. I am also deeply committed to data-driven analysis, meticulously reporting and analyzing campaign performance to provide actionable insights aligned with key performance indicators.

Lastly, I am passionate about team leadership and development. I have played a pivotal role in training and supporting new SEO team members while providing coaching and guidance to high-level executives on department structure and SEO strategies, including EVP, SVP, and VP-level staff.

In summary, I am seeking a role where I can continue to work closely with clients, contribute to the development of strategic SEO programs, and play a leadership role in driving growth and success.

Anything Else?

n/a

Posted In
Featured Applicants, Individuals Seeking SEO Jobs