We are a high-volume personal injury law firm focused on maximizing client outcomes through operational excellence, technology, and aggressive marketing.

We are building an in-house marketing department and are seeking an experienced SEO and AI Search leader to own organic growth across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.

This is not a content coordinator position. This is not a social media position.

We are looking for someone who can directly impact signed cases and revenue.

What You’ll Do

Own all SEO strategy and execution

Increase rankings for highly competitive personal injury keywords

Lead local SEO initiatives across Google Business Profiles and Maps

Develop and execute GEO (Generative Engine Optimization) strategies

Improve visibility in ChatGPT, Gemini, Perplexity, and AI search engines

Oversee website architecture and technical SEO

Direct content strategy and AI-assisted content production

Manage outside vendors and agencies when necessary

Build and manage an internal SEO/content team

Develop reporting systems focused on leads, signed cases, and revenue

Work directly with ownership to create growth initiatives

7+ years of SEO experience

Proven experience ranking highly competitive keywords

Strong understanding of technical SEO

Experience with Local SEO and Google Business Profiles

Experience managing SEO teams or agencies

Advanced knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and similar tools

Ability to demonstrate measurable business results from prior campaigns

Preferred Qualifications

Personal injury law firm experience

Legal marketing experience

GEO / AI Search Optimization experience

Experience managing PPC vendors

Experience with conversion rate optimization

Experience with AI content workflows

What Success Looks Like

Within 12 months, you will:

Increase qualified organic leads

Increase signed cases from organic search

Increase local map visibility

Improve AI search visibility across major platforms

Build a scalable in-house SEO and content operation

Deliver measurable ROI attributable to marketing efforts

Application Requirements

Please submit:

Resume

LinkedIn profile

Examples of SEO campaigns you’ve led

Specific ranking improvements achieved

Traffic growth achieved

Lead and revenue growth attributable to your work

Personal injury or legal marketing experience (if applicable)

We are a highly experienced plaintiff-only personal injury law firm focused on serious injury, premises liability, and wrongful death cases. Our team has successfully represented hundreds of clients and recovered millions in verdicts and settlements. We take a trial-ready approach to every case, and we are committed to fighting for full justice on behalf of those who have been harmed due to negligence.