Twinkl
Location: UK (Fully remote – Must be UK-based)
Annual Salary: £38k – £45k (DOE)
Hours of work: 37.5 hours per week, Mon-Fri
Contract: Permanent
Line Manager: Paul Beer
Recruiter: Charlotte Harris
The Role:
We are looking for a skilled and strategic Technical SEO Manager to optimize our website’s technical infrastructure, driving enhanced search engine visibility and overall performance. In this role, you will be working on large-scale sites with over 1 million pages, requiring scalable solutions and advanced technical strategies.
With increased investment in technical SEO, we are committed to expanding our team and capabilities in this area. You will conduct comprehensive site audits, identify and resolve complex technical issues (including crawl errors, indexing challenges, and site speed optimizations), and implement best practices for structured data and mobile usability.
You will collaborate closely with developers, content teams, and marketing strategists to integrate SEO requirements into the site architecture and development processes. Additionally, staying informed about industry trends and algorithm updates will be crucial to maintaining and improving our organic search rankings as we scale our technical SEO efforts.
Key Responsibilities:
Site Health and Audits:
- Conduct comprehensive technical SEO audits to assess website health and identify areas for improvement.
- Resolve technical issues at scale, including crawl errors, broken links, and indexing problems, ensuring optimal site performance.
Crawl Budget Optimization:
- Efficiently manage and optimize crawl budget to maximize indexation of high-value pages.
Testing and Performance Gains:
- Lead split testing initiatives to drive performance improvements.
- Own the testing roadmap, ensuring a consistent and strategic testing schedule.
Internal Linking Strategy:
- Develop and implement an effective internal linking strategy to enhance organic performance, considering seasonality and commercial value data.
Cross-Functional Collaboration:
- Act as the voice of SEO within the organization, working closely with developers and product teams to ensure SEO best practices are integrated into new website features.
Data Analysis and Insights:
- Analyze technical SEO data to inform on-page requirements and deliver actionable recommendations for development.
Training and Support:
- Provide SEO training and support to other members of the marketing team to enhance overall SEO knowledge and implementation.
Industry Trends and Algorithm Updates:
- Stay current with the latest trends and developments in technical SEO, ensuring proactive adaptation to algorithm changes.
Key Performance Indicators (KPIs):
- Traffic Growth: Increase in organic traffic through technical optimizations and testing.
- Performance Safeguarding: Proactively identify and mitigate potential technical issues to maintain consistent site performance during and after feature launches.
- Technical Site Health: Continuous improvement in overall technical site health metrics.
Qualifications:
- Proven experience as a Technical SEO Manager or in a similar role.
- In-depth knowledge of search engine algorithms, crawling, indexing, and ranking factors.
- Proficiency in SEO tools such as Google Search Console, Botify, SEMrush, or equivalent.
- Strong analytical skills with the ability to interpret complex data and make actionable recommendations.
- Excellent communication skills for cross-functional collaboration and training.
- Experience working on large scale website would be an advantage
Here are a few of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a “Me” day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Referral scheme
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation – cycle-to-work scheme
- Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
How to Apply for this SEO Job
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Senior Level SEO Jobs, Salary Listed, SEO Analytics Jobs, SEO Manager Jobs, Technical SEO Jobs, In-house SEO jobs