RVshare

Location

Remote SEO Jobs, Remote USA

Salary

80-100K USD

Experience

3-5 yrs

Job Type

Full Time

Date Posted

April 22, 2024

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Who You Are:

• You have a deep passion for SEO, and you’ve been working in-house as an SEO Manager for 5+ years.
• Experience working with technical SEO topics such as structured data, headless CMS, NGINX/.htaccess, robots.txt, metadata, site speed optimization (CWV), user experience, and website performance.
• Proven track record in managing SEO projects from inception to completion.
• Experience quantifying marketing impact and SEO performance with a strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.).
• You have experience working with tools like SEMrush, Google Search Console, and Botify. That’s the primary toolset we currently have for SEO.
• You care deeply about creating high-performance marketing channels.
• You’re not afraid of seeing an opportunity and leading the efforts to set up something new: you’re a self-starter, competitive, and aggressive in achieving the goals given to you.
• Possesses strong project management skills and can balance multiple projects simultaneously.
• You have an execution mindset; you get things done and make sure people & partners are aligned.
• You’re an analytical thinker with experience with SQL, tools like Google Analytics 4, Mixpanel/Amplitude, and visualization tools like Tableau/Looker Studio.
• You feel comfortable around engineering and product teams; the word API doesn’t scare you.
• You feel comfortable dealing with HTML/CSS/JavaScript and know what SSR means.
• Excellent verbal and written communication skills.

About the Role:

The SEO Manager is responsible for building a world-class SEO program and driving incremental bookings. Your primary responsibility is to seek new ways to drive scalable growth for SEO, mainly through product-led SEO. This will include working with our product and engineering team to ensure that all our SEO integrations are top-notch.

Key Objectives include:

• Manage a world-class SEO program for RVshare: Orchestrate high-volume, organic search growth. Be able to drive double-digit growth yearly from organic search.
• Lead, execute, and project-manage a range of initiatives, from schema.org improvements to architectural site changes, while working closely with engineering, content, and product teams.
• Create and execute a roadmap of initiatives to drive growth from SEO.
• Develop and implement new content strategies with our content team (internal & external).

Essential Functions and Responsibilities:

• Build and execute a world-class SEO strategy.
• Provide detailed content briefings and guidance to the content team to help them develop and implement new content strategies.
• Build out existing data & licensing partnerships to increase content relevancy.
• Provide actionable recommendations for site structure, creative design, keyword and link development strategies, and content optimization that impacts conversion.
• Find, evaluate, and capitalize on SEO expansion opportunities at all levels – must be able to see things others don’t and successfully drive growth.
• Evaluate search demand to identify growth opportunities for our content and product.
• Manage our authority-building efforts: You’ll support the PR & Partnerships team on outreach strategies and authority development by building out assets, informing them about outreach opportunities, and bringing new ideas to the table.
• Create detailed reports on SEO performance in specific sectors and report on SEO performance throughout the organization.
• Report internally to teams about performance, tasks, and other factors to help them understand the program and align with their goals.
• To develop winning strategies and stay abreast of updates in search engine algorithms, the competitive landscape, and the industry.
• Keep abreast of competition, competitive issues, products, and markets for consumer and performance-based marketing and lead generation.
• Build out the reporting suite (DBT, Nozzle), move away from SEMrush if possible.
• Own the technical SEO roadmap for our marketplace and work with Marketing’s Product Manager to implement it.
• Co-own the SEO roadmap for the blog and work with established Vendors to implement it.
• Develop in-depth briefings for the editorial/SEO content team.
• Develop a roadmap for SEO data integrations to further establish us as the data leader in the outdoor space (campgrounds, etc.).
• Support the Brand organization in creating assets/landing pages that can be used for authority building / building out RVshare as a trusted authority in the outdoor hospitality space.

Posted In
In-house SEO jobs, Mid Level SEO Jobs, Salary Listed, Senior Level SEO Jobs, SEO Manager Jobs, SEO Strategist Jobs