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Black & White Zebra Industries Inc.
At Black & White Zebra our publications are the cornerstone of our company.
On a daily basis they help people win at work through educational, advisory, thought leadership and relevant content. Using a combination of written content, engaging video series, award winning podcasts and by highlighting industry leaders we have built (and are building) communities of like minded people across a variety of specialisms.
We’re now looking for someone to take ownership of our Digital PR campaigns and take our online coverage to the next level!
As our Digital PR Strategist, you will work on all aspects of the online coverage of our brands in digital media. You will grow the SEO team’s efforts in earning backlinks, mentions and press coverage in top tier and niche relevant media, helping us develop our domain authority and backlink growth as well as our EEAT efforts.
Who you are:
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- Collaborative – able to generate strong working relationships with colleagues across a number of departments including Marketing, SEO, Editorial etc
- Able to think outside of the box, finding angles relevant to quality publications or journalists to increase coverage of our content
- A continuous learner – you strive to learn and improve your day to day work, keeping up to date with industry best practices and digital marketing trends
- Self-sufficient – you come with your own ideas based on previous results or experience, providing “solutions” instead of “problems”
What you’ll be doing (responsibilities):
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- Devise small scale outreach campaigns that are relevant to our publications and have pre-considered angles that can earn coverage
- Build lists and leverage your network to perform targeted outreach to get the coverage secured
- Reaching out to our in-house publication Editors to get expert comment on the opportunities you’ve surfaced
- Scour relevant tools, the internet and social media to find relevant journalist requests to bring to our Editors
- Be the go-between and PR point of contact at BWZ for journalists and our Editorial team
- Collaborating with our Editors to generate ideas for campaigns and outreach
How your success will be measured:
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- Number of links and coverage achieved
- Number of reactive PR opportunities brought to the team
- Site DR growth
Your skillset includes:
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- You’ve earned links and coverage conducting ongoing reactive PR activity maintaining relationships with journalists and bloggers across the tech space
- Able to generate both reactive and proactive PR opportunities, finding what works best and driving improvements
- Experienced in using a number of Digital PR tactics, utilising various tools and techniques that connect you with potential opportunities in an efficient manner
- You’ve earned links and coverage conducting ongoing reactive PR activity
- Experience ideating and running content campaigns that have earned links through outreach
- Building outreach lists of relevant journalists/sites and securing coverage
- You live and breathe on the platforms where journalist place requests for expert commentary
- You’re a planner. You know the right times, places and significant moments in the year to conduct outreach and you’ve already got campaigns ready to outreach
- Follow up on coverage to convert mentions to links
- You’ve outreached for brands focused on professional services and the world of work
- You can analyse and report on the success of a campaign
Nice to haves:
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- You have existing relationships with journalists at top tier media publications that we can leverage
- Experience with SaaS or B2B brands
How to Apply for this SEO Job
Posted In
In-house SEO jobs, Mid Level SEO Jobs, Salary Listed, SEO Specialist Jobs, SEO Strategist Jobs