Avery Products Corporation
Avery Products Corporation is looking for a Digital Marketing Specialist who can enhance our brand and build a strong online web presence via digital marketing disciplines including SEO and web content management. This role reports to the Group Manager, Digital Marketing and will be responsible for developing and optimizing web content across our Avery.com platform to drive increased traffic, engagement, and conversions. This could include areas such as Avery’s online product catalog/pages, templates & software, promotions, customer support, blog, site search, and content syndication.
What we offer:
- Hybrid work arrangment (2 days in office, 3 days remote).
- Competitive salary + quarterly bonus potential.
- Dynamic, energetic work environment with an exceptional talented workforce.
- Great comprehensive benefits including Medical, Dental, Vision, Short Term & Long Term Disability, Company provided & paid life insurance
- Excellent 401K Retirement Plan with generous company match.
- Work Life Balance; 12 Company Paid Holidays, Paid Vacation and Paid Sick Time
What you will be doing:
- Drive SEO efforts including content ideation and on/off site optimizations to increase organic traffic to avery.com.
- Collaborate cross-functionally with marketing, supply chain, creative, development, UX/UI and other functions to develop and maintain website content including landing pages, campaign pages, template pages, product pages, and blog articles.
- Maintain online product catalog and merchandising with the use of a content management system and tools that drive content syndication and personalization.
- Assist team members as needed on tasks and projects involving SEO, content creation, email marketing, SMS marketing, personalization, and product catalog syndication.
- Tracking, analyzing and reporting key performance metrics including monthly business reports, quarterly business reviews, and ad-hoc requests as needed.
What you need to succeed:
- Bachelor’s degree in Marketing, Computer Science, Business or related field.
- 2 to 4 years of direct experience in managing content for an e-commerce website using dotCMS or similar web content management system.
- 2 to 4 years of direct experience in optimizing SEO for e-commerce websites, including on-page and technical optimizations. Experience with full service online SEO platforms like BrightEdge preferred.
- Performance driven with knowledge of analytic strategies and tools such as Google Analytics, Google search Console, LookerStudio, Tableau.
- Demonstrated expertise working with issue tracking and project management tool such as Jira to drive digital marketing tasks/issues/projects.
- Familiarity with email marketing, personalization tools, and SMS marketing preferred.
- Working knowledge of front-end web technologies including HTML, Javascript, CSS.
- Excellent communication skills and ability to work with cross-functional teams.
About us:
Avery Products Corporation, a wholly owned subsidiary of CCL Industries, is one of the world’s leading manufacturers of self-adhesive labels, labeling software, binders, dividers and other products. Founded in 1935, Avery has built a solid reputation as the trusted brand and leading resource for organization and identification solutions. Combining dynamic capabilities in technology with groundbreaking ideas, Avery offers innovative products to make life easier—at work, home, school, and small business. Avery also offers free software, design templates and mobile apps. The consumer can now access the Avery experience anywhere, anytime and create customized projects that are uniquely their own.
Process:
All offers of employment are based on the successful completion of a pre-employment background check. Avery Products Corporation is an at-will employer. Employment is at will and, as such, are free to resign at any time without any reason. The company retains the right to terminate an employee’s employment at any time with or without reason or notice.
Thank you for your interest and considering this opportunity! Please send resume when responding.
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In-house SEO jobs, Junior Level SEO Jobs, Mid Level SEO Jobs, SEO Analyst Jobs, SEO Specialist Jobs