SEO Specialist

Work Location

Remote Worldwide

Desired Salary

70,000 CAD

Experience

5-10 yrs

Job Type

Full Time

Date Posted

March 9, 2024

Get In Touch View Resume

Introduction

Result-driven Digital Marketing Specialist with 8 years of experience in Search Engine Optimization and Search Engine Marketing for both Digital Agency and Corporate Industries. Have experience in working for Canadian, American and Indian markets to generate keywords ranking, traffic and lead generation. Certified in Google AdWords, Analytics and Digital Marketing. Worked with different industries related to Finance, Real Estate, Media & Entertainment, Technology and Telecom.

Having expertise in below mentioned tools:

• Google AdWords
• Google Analytics
• Google Search Console
• SEMRUSH
• Screaming Frog
• SEO Profiler
• Google Tag Manager
• Google Optimise
• Google Ads Editor
• Bright Local
• Rank Checker
• WordPress/HTML

Career History

Digital Marketing Freelance (SEM/SEO),  Jan 2024 – Present, Toronto, Canada

• Layth Saraf DMD: Orchestrating digital search campaigns to promote Dental Implants and Invisalign services, effectively generating leads. Generated 76 leads with CPL of $12.14. ROI is 6.83 times the spend on ads.
• Waxhaw Dental Center: Executing digital campaigns to enhance visibility of internal services, driving lead generation through the appointment booking form. Generated 19 leads with CPL of $85.4. ROI is 1.77 times the spend on ads. 

• Implemented content for Layth Saraf DMD’s website, focusing on Cosmetic Dentistry, Emergency Dentistry, Invisalign, and Routine Exams services.

SEO Coordinator, Art & Science Digital Media,  Dec 2021 – March 2023, Toronto, Canada

• Worked on Search Engine and Google My Business strategies for different clients related to health, retirement living, ecommerce, and veterinary industries.
• Regular tasks were on Meta Tags optimization, Keywords Research, GMB optimizations, Bright local broken citations, and reporting through Google Data Studio.

• Organic Traffic increased for the client – Retirement Home Service Provider Client after the optimization. As well as the keywords rankings improved for the website.
• Tracking data for all the clients through Google Analytics so as to see the improvement in data after SEO implementations. As well as finding issues and errors related to the websites using Google Search Console. 
• Website accessibility based on the UI/UX design for the Retirement Home Service Provider portal. Planned and discussed with the web designers and developers for the internal pages of the website.
• Post Launch SEO & Bright Local optimization for the list of different Veterinary Service Providers.

• YouTube SEO optimization report created and shared with the client for the brand Food Smoking Client.

Sr. Digital Marketing Executive, Think Tank Digital Media, Nov 2018 – July 2019, Mumbai, India 

• Defined search engine strategies for the projects related to real estate, entertainment & media industry, aviation industry and fast-moving consumer goods (FMCG).
• Generated around 20 leads for Brick Asset (real estate industry) to inquire about the purchase of property in both residential and commercial business through search engine marketing strategies by running campaigns in Google AdWords.
• Generated sales for entry pass tickets for Playboy Mumbai (night club) in India through SEO strategies.
• Reported directly to the Digital Head for all the products and services within the organization.

Sr. SEO Analyst, Digi Osmosis LLC, Oct 2017 – Aug 2018, Mumbai, India 

• Implemented SEO strategies for the editorial based product (Bollywood Bubble & Sportswallah) to increase traffic and pageviews. The monthly increase of the traffic for the website was more than 1K and pageviews increased 3 times more than the traffic.
• Implemented online reputation management for Indian businessman Ness Wadia to improve his search results in Google. All the positive search results were optimized on the first page of Google.
• Reported to the manager directly for every project and hence to the clients.

SEO Analyst, Fifth Quarter Infomedia Private Limited, Aug 2016 – Jun 2017, Mumbai, India 

• Handled SEO techniques for Glamsham.com, a Bollywood online portal, increasing its SEO traffic from 1.5M to 2.7 M sessions.
• Handled social media client management for Infiniti Mall, Mumbai Theater Guide, Cricket Attax, My Vision Yoga
• Reported to the CEO directly for every project and hence to the clients.

SEO Analyst, Dinero Software Private Limited, June 2014 – Nov 2015, Mumbai, India 

• SEO Management – handled all sorts of projects related to ecommerce, B2B, B2C projects.
• App Store Optimization – handled App Store Optimization for Mesh It Up (File Transfer App)
• Ecommerce – worked on Vapors.com, a vape, e-cigarette products selling website based in California.
• B2C – worked on callingcards.com and topup.com, a Californian based project offered calling cards, sim cards and online mobile recharge.
• B2B – worked for SEO on conferncecalls.com offered voice conferencing and video conferencing services to businesses.
• SEM Management – worked for text and display ads for products of ecommerce websites.

Online Marketing Executive, GMR Web Team, Apr 2013 – March 2014, Patna, India

• Worked for the Financial Industry which provided payday loans. Popular keywords were online payday loans Orange County, payday loans Irvine, online payday loans Anaheim.
• Agency in-house based projects having keywords related to website development, website design and website maintenance.
• Regular tasks related to On-Page, Off-Page and Reporting SEO. 

What Are You Looking For in Your Next Role?

With over 8 years of experience in SEO & SEM, I’m actively seeking a role centered on SEO to leverage my expertise in boosting organic traffic, elevating keyword rankings, and driving leads. I’m adaptable to various work arrangements—be it remote, in-office, or hybrid—and currently based in Toronto, Canada, with an open work permit and pending permanent residency.

I’m open to exploring remote opportunities globally, spanning the USA, Canada, or the UK. Moreover, while I’m open to roles in both digital agencies and corporate settings, I have a particular inclination toward software organizations due to my keen interest in technology services or products.

Recruiters are welcome to reach out via email to delve deeper into my skills and past experiences, facilitating a better understanding of my profile.

Anything Else?

Portfolio

Revera (now Cogir Senior Living – 2022)

https://www.cogirseniorliving.ca/ 

Highlights

• Developed a successful SEO strategy for Retirement Living service providers.

• Conducted keyword research across various Canadian locations, resolved technical SEO issues, executed On-Page Activities, and established a Local Search Business presence.

• Emphasized location-specific keywords like “retirement homes Toronto,” “retirement living Calgary,” and “senior living Vancouver” based on search volumes.

• Advised the client to incorporate content aligned with the identified keywords.

• Achieved first-page rankings in Google search results for location-based keywords, resulting in increased organic traffic and leads for the project.

Conference Calls (2015) 

https://www.conferencecalls.com/

Highlights

• Successfully addressed the aftermath of a Google Penguin Algorithm hit on the website.

• Implemented strategic link cleanup using the Google Disavow Tool to eliminate detrimental links.

• Focused on key categories: audio conferencing and video conferencing, catering to small and medium-sized businesses in California.

• Targeted keywords included conference calls, audio conference calls, video conference calls, conference calls provider, conference call service provider, video conferencing, and audio conferencing.

• Conducted thorough content optimization tailored to distinct categories.

• Maintained active involvement in Search Console, addressing on-page SEO issues using SEO Profiler and Screaming Frog.

• Achieved a substantial traffic boost, escalating from 1K to 10K within 4-5 months post-implementation.

• Successfully secured keyword rankings within the first month, advancing to the first page within 4 months.

• Implemented effective off-page strategies such as social bookmarking, forum submissions, and guest posting to enhance the website’s online presence.

GMR Web Team (2014) 

https://www.gmrwebteam.com/

Highlights

• Established a dynamic presence as a Digital Marketing Agency headquartered in Orange County.

• Specialized in diverse services encompassing web design, web development, web maintenance, and comprehensive digital marketing solutions.

• Executed a strategic website overhaul, introducing fresh content tailored to distinct service categories.

• Targeted specific long-tail keywords, including “web development in Orange County,” “web design in Orange County,” and “digital marketing agency in Orange County,” employing content and on-page optimization techniques.

• Successfully attained keyword rankings within a swift 3-month period following the website redesign.

Glamsham (2016) 

https://www.glamsham.com/

Highlights

• Established an editorial website centered around movies.

• Successfully resolved duplicate content challenges through the implementation of DMCA (Digital Millennium Copyright Act) measures.

• Executed essential on-page SEO changes in alignment with Google Search Console guidelines.

• Utilized “Fetch as Google” to ensure prompt indexing of daily posted articles.

• Implemented off-page SEO strategies, including social bookmarking and blog commenting, to generate valuable backlinks.

• Achieved a substantial traffic surge, growing from 2 million to 3 million within a one-year timeframe

Brick Asset (2019)

https://brickasset.com/ (doesn’t work at present)

Highlights

• Managed a website showcasing real estate projects categorized into 1-bedroom, 2-bedroom, and 3-bedroom apartments.

• Executed targeted Google AdWords campaigns for each apartment category.

• Successfully generated over 20 leads, all of which were converted by the dedicated Sales team.

• Lead acquisition was facilitated through an inquiry form filled out by customers arriving at the website via Google search.

• Implemented comprehensive tracking using Google Analytics to monitor and assess campaign performance.

Vapors (2015)

https://www.vapors.com (doesn’t work at present)

Highlights

• Orchestrated an E-commerce venture specializing in the retail of e-cigarette products, including liquids, mods, clearomizers, atomizers, and vape kits within the California market.

• Executed a comprehensive technical SEO checklist tailored to the diverse categories featured on the website.

• Implemented content optimization strategies across various categories and individual products.

• Conducted meticulous keyword research for each product category, refining the website’s search engine performance.

• Achieved tangible results as products commenced successful sales through organic search channels post-implementation of optimized content.

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