Usman Shabbar

SEO Operations Manager

Work Location
Remote CAN
Desired Salary
$130,000 CAD
10+ yrs
Job Type
Full Time or Contractor
Date Posted
May 13, 2024
Get In Touch View Resume


Usman Shabbar is a seasoned Operator and Digital Strategist with over a decade of experience in the field. Most recently serving as the Managing Director at Pedestal Search, he has demonstrated exceptional leadership and strategic acumen, driving significant profitability increases and operational growth. Usman has a proven track record of reversing revenue loss trends, optimizing salary-to-revenue ratios, and expanding teams significantly. His expertise in digital marketing is highlighted by impressive SEO and PPC case studies. Holding a Bachelor of Commerce from York University and multiple certifications in Google Ads, Google Analytics, and HubSpot Inbound Marketing, Usman excels in creating impactful digital strategies and fostering a strong company culture based on honesty, accountability, and trust.


Career History

Managing Director | Pedestal Search, a division of Republix
February 2018 – March 2024
As Managing Director, Usman Shabbar led the company through a period of substantial growth and transformation. Promoted multiple times within the organization, he played a crucial role in reversing a 25% monthly revenue loss trend to achieve a 39% revenue growth, and significantly improved the salary-to-revenue ratio from 91% to 44%. Under his leadership, the team expanded from 3 to 21 employees. Usman also cleared $400K in outstanding Accounts Receivable and collaborated with the finance team to recover other uncleared AR. His strategic insights into SEO and PPC campaigns yielded remarkable results, including a 380% increase in organic visibility and reducing CPA from $200 to $60.

Paid Media Specialist | iProspect
June 2016 – February 2018
In his role at iProspect, Usman managed substantial ad budgets for a national CPG client, exceeding $2 million annually. He launched and optimized Facebook Canada’s largest-ever single-day post boost, valued at $250K. Usman developed workflow protocols to ensure timely delivery and seamless communication between iProspect, the creative agency, and the client. His strategic approach to paid media significantly enhanced campaign performance across Facebook, Instagram, Twitter, and Google Ads platforms.

Search Marketing Analyst | Core Online Marketing
May 2015 – June 2016
As the sole SEO and PPC strategist at Core Online Marketing, Usman managed a diverse client roster and cross-departmental team. He created a KPI scorecard framework that was implemented organization-wide, enhancing performance tracking and accountability. His targeted PPC strategies resulted in a 22% conversion rate by leveraging precise keyword and demographic parameters, demonstrating his ability to drive substantial results through meticulous data analysis and strategy execution.


What Are You Looking For in Your Next Role?

Usman Shabbar is seeking a senior leadership role within a dynamic and growth-oriented organization where he can leverage his extensive experience in digital strategy and operational management. He is particularly interested in opportunities that allow him to drive strategic initiatives, enhance profitability, and foster a culture of accountability and trust. Usman aims to contribute his expertise in SEO, PPC, and content marketing to a company that values innovation and data-driven decision-making. Ideally, the role would involve overseeing cross-functional teams, optimizing digital campaigns, and steering the company towards achieving significant business growth and operational efficiency.


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