Salvador Guajardo

SEO Product Manager

Work Location
Remote US
Desired Salary
3-5 yrs
Job Type
Full Time
Date Posted
March 5, 2024
Get In Touch View Resume


Hey there! I’m a digital product marketer with over 4 years of experience in the field. I’ve been lucky enough to work on some really exciting projects with great people in highly competitive industries.

What sets me apart is my work ethic and communicating effectively with everyone involved in a project. I love diving deep into the weeds with my team, strategizing plans, and finding effective and efficient solutions to problems.

I love everything about SEO, the competitiveness, the niche community surrounding it, backlink sellers (kidding),what it provides for businesses, and what it provides to the people that work in the field.

Afterhours, you can find me building affiliate websites, working on passion projects, browsing LinkedIn, and training Muay Thai.


Career History

Coordinator, Digital Marketing & Analytics at University Health, Sep. 2022 – Present

  • Manage website content and optimization strategy, improving first page keywords by 71% on Google and similarly on leading search engines YoY 2023-2024.
  • Lead implementation and partner relationship with SEO platform Conductor, developing keyword & page groups, executive level reports tracking key organic KPI’s for the organization’s website, and executing research-backed SEO projects.
  • Host weekly digital content workshops for our Digital Marketing team, managing agenda, and making sure our projects are on track.
  • Awarded multiple performance-based employee awards from internal clients and coworkers.
  • Perform extensive topic and keyword research for our ‘HealthFocus SA’ blog; present findings and optimize evergreen content, increasing readers by 20%+ YoY.
  • Manage our data portal & external developers that house our provider, location and insurance data pushing and pulling from third party platforms, our websites, EPIC EHR and apps to maintain a consistent and accurate user experience.

Marketing Coordinator at TetherView, Dec. 2021 – Sep. 2022

  • Spearheaded the website revitalization initiative by integrating a new tech-stack, which improved single page load time by 1+ second and overall site accessibility.
  • Diagnosed email deliverability issues and implemented SMTP to establish stronger domain credibility and reputation, resulting in a decrease in bounce rates.
  • Generated qualified B2B leads through on-page and off-page SEO.
  • Executed bi-weekly email campaigns to 6,000+ subscribers by leveraging blog content and site resources, maintaining a 6% CTR, 2%+ CVR, and a 15-20% OR
  • Visualized and presented campaign data including marketing KPIs and company sales activity on a weekly and monthly basis to the executive leadership team.

Marketing Associate at G&G Metal Roofing, Sep. 2020 – Dec. 2021

  • Launched paid search campaigns and managed budgets upwards of $500, generating 10+ conversions per month which translates into a 3% conversion rate and $50 CPA.
  • Led digital strategy through plan, project management and execution.
  • Revitalized on-page copy along with content structure and meta data utilizing SEO best practices.
  • Acted as digital marketing and SEO evangelist to leadership, proving effectiveness through tangible results.


What Are You Looking For in Your Next Role?

An opportunity to help grow an organization’s digital footprint as a Digital / SEO Product Manager with a great team and culture.


Anything Else?

I would love to connect with others that enjoy the industry we work in. Feel free to connect with me on my LinkedIn and let me know that you found me here!

Extra note: If you’re a business owner or marketer at a company that doesn’t have the capacity for a full time SEO on your team, I’m also open to a B2B arrangement. See more information on

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