Patrick Herbert

SEO Manager/Inhouse SEO

Work Location
Remote Worldwide
Desired Salary
60,000 USD
Experience
10+ yrs
Job Type
Full Time or Contractor
Date Posted
March 12, 2024
Get In Touch View Resume

Introduction

Hi 👋 hirers,

I’m an SEO and Digital Marketer with 10 years of experience looking for a job full or part-time as a contractor.
I’d prefer a role as an inhouse marketer at a SaaS company but, am open to all offers.

I’m in Brazil so my work hours align well with Eastern USA but can be flexible for West Coast and Mountain Time.

About me;

  • I am Australian
  • I live in Brazil with my Wife 2 boys and a girl on the way!
  • 6 years of remote working in Brazil
  • 10 years experience as a marketer
  • Available for immediate start
  • Have been mentioned on SemRush, Hubspot and ScreamingFrog blogs

Some of my skills and experience include;

  1. SEO (on-page and offpage)
  2. Content Strategy
  3. Facebook Ads Campaigns
  4. Google Ads Campaigns
  5. Project Management
  6. Growing and leading a team of SEOs, Writers and Link Builders
  7. Hubspot

I have used the following tools in my career (and probably many others);

  • SemRush, Ahrefs, Moz, MajesticSEO
  • ScreamingFrog
  • WordPress, Wix, Shopify, Squarespace, Webflow
  • Canva
  • Google Analytics, Search Console, Tag Manager, RavenTools
  • Yoast, AllinOneSEO
  • Hotjar & CrazyEgg
  • Mailchimp, Active Campaign, Hubspot

I’ve worked with;

  • SMBs in local businesses like MFP Easy in Pool Installation
  • Marketplaces like Reedsy.com in the Self Pub industry
  • B2B SaaS companies like Distru in the Cannabis industry or HigherMe in HR
  • Hotels and Hospitality Companies like Frasers Hospitality and Hotel Grand Chancellor

 

Career History

Singularity Digital | 2016 – Present | Owner/Founder

My last 7 years have been dedicated to my consultancy/agency. During that time I’ve managed small and large projects, grown a team, and delivered on SEO projects for SaaS brands and SMBs.

Case studies can be found here for

During the last 7 years, I’ve also;

Reedsy.com –  2019-2020 – Head of SEO

I was an inhouse SEO for Reedsy.com in 2020 for 10 months. During that time I lead the SEO initiative for the website. Main projects included taking care of the main website and blog, launching an Upwork style directory for connecting aspiring authors with editors, cover designers and book marketers and launching the Reedsy Discovery (a GoodReads style competitor for new self-pub books).

During my 10 months with Reedsy I was able to increase web traffic by 100%. More details can be found here.

More history is available on my LinkedIn profile or in my CV attached.

 

What Are You Looking For in Your Next Role?

Looking for an in-house role in a SaaS company preferably but open to all offers.

I work best in roles that have clearly defined KPIs and expectations but require autonomy and problem-solving skills to be applied to reach them so I’d like something similar.

An example would be an Inhouse SEO manager or leader responsible for the website marketing and content plan and execution. With that might come KPIs like;

  • Grow traffic by 100% YoY
  • Work with sales to increase search-assisted leads
  • Grow SEO influenced revenue by 30%
  • Improve lead quality from search

 

Anything Else?

I am building an SEO SaaS on the side to better understand the struggles that SaaS founders go through when it comes to product, development, launching and marketing it. It’s years away form launch but I am having a great time learning and I hope to take this experience to become a better marketer and business person.

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