SEO Manager
Introduction
Dear Hiring Manager,
Prepare yourself for a journey through the wild and wonderful world of SEO, guidedc by none other than a SEO Manager who’s ready to bring a dash of humor and a truckload of expertise to your team!
Picture this: a nerdy guy with a penchant for algorithms, a love for analytics, and an uncanny ability to turn search engine optimization into an art form—that’s me in a nutshell. As an SEO Manager, I’ve spent countless hours unraveling the mysteries of Google’s algorithms, deciphering the language of keywords, and crafting strategies that would make even the most seasoned digital marketers do a double-take.
But here’s the twist—I don’t just take SEO seriously; I take it hilariously. Because let’s face it, in a world where everyone’s vying for the top spot on the search results page, sometimes you’ve got to laugh to keep from crying. Whether it’s cracking jokes about meta descriptions or turning keyword research into a game of “find the needle in the haystack,” I believe that a little humor can go a long way in making the world of SEO a little less daunting.
Now, don’t get me wrong—I may joke around, but when it comes down to business, I’m as serious as a Google penalty. With over 4 years of experience in SEO management, I’ve helped companies of all shapes and sizes climb the rankings and dominate their niches. From optimizing websites to optimizing office morale (because let’s be real, happy employees = happy rankings), I’ve done it all.
But what truly sets me apart is my ability to inject creativity into everything I do. Whether it’s brainstorming out-of-the-box content ideas or devising unconventional link-building strategies, I thrive on pushing the boundaries of what’s possible in the world of SEO. Because let’s face it—standing out in a sea of search results isn’t easy, but with a little creativity and a lot of laughter, anything is possible.
So, if you’re looking for an SEO Manager who’s equal parts skilled and silly, look no further. I’m ready to bring my unique blend of expertise and humor to your team and help take your SEO game to new heights.
Thank you for considering my application. I can’t wait to chat more about how I can contribute to your organization.
Warm regards,
Bao.
Career History
Coverclick Agency Corporation – New York, USA
SEO Manager / Excutive ( July 2022 to March 2024)
As the SEO Manager at a premier digital marketing agency in the USA, my role was anchored in a profound understanding of search engine optimization intricacies and a commitment to delivering unparalleled results for our clients. Here’s a deeper dive into my tenure:
Selected Contributions:
- Strategic Direction and Client Consultation:
- Formulated bespoke SEO strategies aligned with clients’ business objectives, meticulously tailored to their industry landscape, target audience demographics, and competitive positioning.
- Conducted comprehensive client consultations to ascertain nuanced nuances of their brands, dissecting market trends, audience behaviors, and competitive benchmarks to inform strategic decision-making.
- Advanced Keyword Research and Content Optimization:
- Leveraged cutting-edge keyword research methodologies, including semantic analysis, latent semantic indexing, and competitor keyword analysis, to uncover untapped opportunities and refine content strategies.
- Orchestrated meticulous content optimization efforts, meticulously fine-tuning on-page elements, content structure, and metadata to resonate with search intent, amplify relevance, and augment organic visibility.
- Technical Mastery and Website Optimization:
- Led intricate technical SEO audits, probing into website architectures, server configurations, and performance metrics to diagnose underlying issues and engineer tailored solutions for optimal crawlability, indexation, and rendering.
- Implemented advanced schema markup, canonicalization strategies, and pagination optimizations to enhance search engine comprehension and presentation of client websites, fostering rich SERP appearances and improved click-through rates.
- Innovative Link Acquisition Strategies:
- Pioneered avant-garde link acquisition methodologies, harnessing data-driven insights, network analysis, and relationship-building finesse to secure high-authority backlinks from reputable domains and amplify domain authority.
- Navigated the evolving landscape of link building with dexterity, adapting strategies to adhere to search engine guidelines while staying ahead of algorithmic updates and industry shifts.
- Robust Analytics and Performance Monitoring:
- Established a robust analytics infrastructure, configuring custom dashboards, event tracking mechanisms, and attribution models to glean granular insights into user behavior, conversion pathways, and campaign performance.
- Synthesized complex datasets into actionable reports and executive summaries, distilling key performance indicators, trend analyses, and optimization opportunities to facilitate data-driven decision-making at both tactical and strategic levels.
- Cross-Functional Collaboration and Leadership:
- Orchestrated seamless collaboration across multifunctional teams, fostering synergy between SEO, content marketing, paid media, and web development disciplines to orchestrate holistic digital marketing campaigns.
- Nurtured a culture of innovation and continuous learning, spearheading knowledge-sharing initiatives, internal training programs, and thought leadership endeavors to elevate the agency’s collective expertise and capabilities.
- Client Relationship Management and Thought Leadership:
- Cultivated enduring partnerships with clients through proactive communication, transparent reporting, and unparalleled dedication to driving tangible business outcomes.
- Positioned the agency as a beacon of thought leadership within the SEO ecosystem, disseminating insights through white papers, webinars, speaking engagements, and contributions to industry publications.
TONYBET – Remote, Canada
SEO Manager (May 2021 to July 2022)
During my tenure as the SEO Manager at Tonybet, I undertook a multifaceted approach to optimize the platform’s visibility and performance in search engine results pages (SERPs). Leveraging my technical expertise and strategic acumen, I executed a range of initiatives aimed at enhancing organic traffic, improving rankings, and maximizing ROI. Here’s a deeper insight into my responsibilities and achievements:
Traffic: 200 -> 8000 organic traffic monthly
Top 10: 5 keywords -> 61 keywords
Selected Contributions:
- Strategic Planning and Analysis:
- Conducted in-depth market research and competitor analysis to identify key trends, opportunities, and challenges within the online gaming industry.
- Developed and implemented data-driven SEO strategies tailored to Tonybet’s unique positioning, target audience, and business objectives.
- Utilized advanced SEO tools and analytics platforms to monitor performance, track KPIs, and derive actionable insights for continuous optimization.
- On-Page Optimization and Technical SEO:
- Led efforts to optimize on-page elements, including meta tags, headers, URLs, and content structure, to align with targeted keywords and enhance relevance.
- Collaborated closely with the development team to address technical SEO issues such as crawlability, indexability, site speed, and mobile responsiveness.
- Implemented schema markup, canonicalization, and other advanced techniques to streamline website architecture and improve search engine visibility.
- Content Strategy and Creation:
- Developed a comprehensive content strategy focused on creating engaging, informative, and SEO-optimized content assets to attract and retain target audiences.
- Conducted keyword research and content gap analysis to identify content opportunities and ensure alignment with user intent and search demand.
- Oversaw the creation, optimization, and promotion of high-quality content assets, including blog posts, articles, guides, and multimedia content, across multiple platforms.
- Link Building and Off-Page SEO:
- Orchestrated link-building campaigns leveraging a variety of tactics, including outreach, guest blogging, influencer partnerships, and digital PR.
- Cultivated relationships with industry influencers, webmasters, and authoritative websites to secure high-quality backlinks and enhance domain authority.
- Monitored backlink profiles, disavowed toxic links, and implemented strategic measures to mitigate the risk of penalties and algorithmic fluctuations.
- Performance Monitoring and Reporting:
- Implemented advanced tracking and attribution models to measure the impact of SEO efforts on website traffic, user engagement, and conversion metrics.
- Generated regular reports and dashboards to communicate key performance indicators, trends, and actionable recommendations to stakeholders and senior management.
- Conducted A/B testing, multivariate analysis, and user behavior analysis to optimize landing pages, conversion funnels, and user experience for maximum effectiveness.
- Continuous Learning and Innovation:
- Stayed abreast of emerging SEO trends, algorithm updates, and industry best practices through continuous learning, professional development, and participation in industry forums and conferences.
- Experimented with new tools, technologies, and methodologies to innovate and stay ahead of the curve in the ever-evolving landscape of search engine optimization.
FPT Software – Ho Chi Minh City, Vietnam
Search Engine Optimization Specialist (Sep 2019 to May 2021)
Performance Digital Marketing Project
Monitored the performance of websites and make recommendations for improvements, when necessary, by continually checking rankings and analytics. Performed complete on-page and off-page building. Create PPC (Pay-per-click) campaigns to boost company revenue via online ads. Maintained updated knowledge of the algorithm changes set by search engines, particularly Google to prevent websites from dramatic falls in traffic. Orchestrated multiple functions, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, and Off-Page and On-Page SEO.
Selected Contributions:
- Generated more traffic on company site by optimizing search engine (search & shopping) & marketplace Ads, including designing campaigns, keyword research, copywriting, and bidding & performance optimization based on previous & relevant data.
- Managed campaign expenses, while staying within budget, estimating monthly costs, and reconciling discrepancies.
- Prepared keyword enriched content, which resulted in improving keyword ranking from top 20 to top 5 for 50 Keywords in 4 months.
- 1. Novaland.com.vn ( 70.000 Organic Traffic / Month in September 2021 )
- 2. Fpt.com.vn ( 55.000 Organic Traffic / Month in May 2022 )
- 3. Ccleaner.com ( 38.000 Organic Traffic / Month in December 2022 )
- 4. Agoda.com ( 55.000 Paid Traffic in April 2021 – As a SEM freelancer )
- 5. Concung.com ( 15.000 Paid Traffic in January 2021 – As a SEM freelancer )
What Are You Looking For in Your Next Role?
In my next role as an SEO Manager, I’m looking for a dynamic and forward-thinking organization that values innovation, collaboration, and creativity. Here are a few key aspects I’m seeking:
- Opportunity for Growth: I am eager to continue expanding my skill set and taking on new challenges. I’m looking for a role where I can continuously learn and grow, whether it’s through training programs, mentorship opportunities, or exposure to cutting-edge technologies.
- Impactful Projects: I want to work on projects that make a real difference—not just for the company’s bottom line, but for its customers and the broader community. Whether it’s launching a groundbreaking campaign, optimizing a website for accessibility, or driving positive social change through digital marketing, I’m eager to tackle projects that leave a lasting impact.
- Collaborative Environment: I thrive in environments where collaboration is encouraged, and diverse perspectives are valued. I’m looking for a team that fosters open communication, embraces creativity, and works together towards common goals. I believe that the best ideas often come from collaboration, and I’m excited to contribute to a team where everyone has a voice.
- Innovative Culture: I’m drawn to organizations that are at the forefront of their industry, pushing boundaries, and embracing innovation. Whether it’s experimenting with new SEO techniques, adopting emerging technologies, or exploring unconventional marketing strategies, I want to be part of a team that’s not afraid to think outside the box and challenge the status quo.
- Positive Company Culture: Last but not least, I’m looking for a company with a positive and inclusive culture—one where employees are valued, supported, and empowered to succeed. I believe that a healthy work-life balance is essential for productivity and well-being, and I’m seeking an organization that prioritizes employee happiness and fulfillment.
Anything Else?
n/a
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Featured Applicants, Individuals Seeking SEO Jobs