Website Content Specialist & SEO Copywriter ~ Work Truck Solutions ~ Remote (US)

Help Wanted

Work Truck Solutions

Job Type
Full Time
Date Posted
June 26, 2024
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Work Truck Solutions’ culture combines strong leadership, collaboration, and fun, with incredible growth opportunities for our employees in a fast-paced work environment providing employee engagement, recognition, and development. Our software company is committed to innovation in the rapidly changing commercial vehicle market space. Our vision and culture allow employees to be recognized as thought leaders and thrive in their careers.

In addition to the job responsibilities and requirements, the following values are essential to be a successful member of our team:

Curiosity: you seek knowledge, ask questions, look for answers; you’re proactive and engaged
Perseverance: you hit a snag; you know this is your moment to figure things out and to shine
Innovation: you want to make things better, solve the puzzle, create something new
Flexibility: there’s a new opportunity; you’re ready to flip the script, grow and adapt

Summary:

Work Truck Solutions is seeking a talented and creative Website Customization Specialist to join our Professional Services team. The Website Customization Specialist is responsible for working with commercial vehicle dealerships to create custom content pages for the dealer’s commercial website. The ideal candidate will have a background in copywriting focusing on SEO and project implementation, while also having excellent communication and customer service skills. Experience using AI to help with writing unique copy is strongly preferred. You’ll play a key role in ensuring our customers get the best possible experience and return on investment (ROI) during the onboarding of our highest value customers.

Essential Duties and Responsibilities:

  • Work with commercial dealerships to design custom content pages for the dealer’s Work Truck Solutions commercial website
  • Work with the dealer to get to know their business in order to accurately write unique content for their custom pages
  • Walk through existing page templates or design new templates depending on the dealership’s needs and wants
  • Consult with the dealer on styling and design options for pages, as well as, provide suggestions based on dealer’s retail site styling/branding as needed
  • Create unique copy with the goal of improving SEO for the dealership’s commercial website
  • Keep detailed notes and maintain a project plan for each dealer being onboarded
  • Collaborate with the onboarding and customer service teams to ensure effective communication channels with the dealership
  • Regularly update internal teams on the status of content pages to facilitate a seamless onboarding and hand off process
  • Audit existing pages to determine whether or not they can be updated to provide better SEO
  • Assist with the implementation of other WTS professional service products when necessary

Qualifications:

  • Experience in copywriting with a focus on SEO
  • Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building
  • Ability to write clear, concise, and engaging copy that is also informative and persuasive
  • Excellent communication skills, both written and verbal
  • Strong project management skills
  • Customer service skills
  • Experience using AI to help with writing unique copy will be weighed heavily
  • Experience working at a dealership or in the auto industry is a plus
This is a fully remote position. 

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