Sr Manager- SEO Content Marketing ~ American Express ~ NY/Hybrid

Help Wanted

American Express

Location
Remote or New York, New York
Job Type
Full Time
Salary
Competitive
Date Posted
May 13, 2022
Experience
5-10 yrs
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Job Description

Work Location Options:

Hybrid/Virtual

American Express Global Commercial Services, the leading provider of payments for small, mid and large corporations globally, is going through a significant transformation. The Global Commercial Brand Engagement team is focused on expanding reach and deepening connections with our customers and prospects through our content (site, social, newsletter etc.) and experiences (events, activations, sponsorships). Within this group, the Content Marketing team creates content experiences for Business Class, a program which provides a modern business education through compelling stories, timely tips, and inspiring insights from business experts, industry leaders, and street-savvy entrepreneurs, ultimately with the business goal of driving consideration and demand for our brand and solutions.

The Manager/Sr. Manager of SEO Content Strategy will be focused on developing and executing a robust lower funnel content strategy in support of driving organic traffic to our Business Class content site. This role will bring the strategy to life by collaborating cross-functionally to enhance the overall content offering on the site, working closely with content team colleagues to bring an SEO lens to everything that we produce, partnering with Acquisition team colleagues to ensure connectivity to the content they produce, as well as identifying and supporting the prioritization of site capability enhancements to increase SEO performance.

 

Key Responsibilities:

  • Develop and execute a holistic lower funnel content strategy targeted at driving traffic, engagement, and connectivity to B2B with the ultimate goal of improving conversion
  • Partner with agency and content colleagues to generate content calendar that maintains SEO best practices across all content programming
  • Establish optimal monthly cadence of generating net new SEO content as well as refreshing existing content and ensure this content production continues to hit monthly targets
  • Help to prioritize and enable SEO enhancements on content site roadmap
  • Diversify content offering through incremental rich media formats, e.g. video
  • Ensure that all assets are SEO optimized, aligned to the latest SEO strategy, and reflect SEO best practices
  • Analyze content marketing data, in addition to performance of existing content, to identify trends, combat traffic declines, and anticipate changes in the SEO landscape
  • Create and implement test & learn strategies
  • At least 5 years of work experience in content marketing with a specific focus on SEO
  • Or alternatively 5 years of work experience in SEO with a specific focus on content development
  • Deep knowledge of SEO best practices and ability to translate to tangible strategy
  • Strong project management, communication and collaboration skills
  • Ability to translate business and customer needs to broader content strategy
  • Knowledge of and passion for innovation and latest trends happening in the SEO and content marketing space

United States Only:

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e. 2 doses for Moderna/Pfizer and 1 dose for J&J), in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.

US Job Seekers/Employees – Click here to view the “EEO is the Law” poster and supplement and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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