---
title: "SEO Specialist"
company: "Workana"
job_type: "Full Time"
location: "Remote, United States"
salary: ""
posted: "2026-08-30"
url: "https://www.seojobs.com/job/seo-specialist-workana/"
apply_url: "https://apply.workable.com/workana-premium/j/8E97184242"
categories:
  - "SEO Analytics Jobs"
  - "SEO Specialist Jobs"
  - "SEO Agency Jobs"
  - "SEO Contractor Jobs"
  - "GEO/AI + LLM Jobs"
  - "Local SEO Jobs"
tags:
  - "SEO Jobs in The United States"
  - "Remote SEO Jobs"
source: "geo_sync"
---

# SEO Specialist

**Company:** Workana

**Location:** Remote, United States

**Job type:** Full Time

**Posted:** 2026-08-30

**Apply:** [https://apply.workable.com/workana-premium/j/8E97184242](https://apply.workable.com/workana-premium/j/8E97184242)

---

**Description**

### About the Role

We are looking for a **Local SEO Specialist** with hands-on, proven experience improving the visibility and rankings of local businesses on Google.

We are intentionally keeping this search broad. What matters most to us is **practical Local SEO expertise, strong execution, and the ability to demonstrate real results** — more than seniority, location, or a specific employment arrangement.

The ideal candidate understands how to improve a local business's presence across **Google Search and Google Maps**, can work independently, and knows how to turn SEO data into actionable strategies.

### What You'll Do

- Optimize and manage **Google Business Profiles (Google Maps)**.
- Conduct local keyword research and competitor analysis.
- Analyze local rankings and identify opportunities for improvement.
- Set up and manage local rank tracking.
- Implement **On-Page and Local SEO optimizations**.
- Manage local citations and ensure **NAP (Name, Address, Phone) consistency**.
- Analyze SEO performance using relevant SEO and analytics tools.
- Identify technical and content-related opportunities to improve local visibility.
- Work on **AI Search Optimization / Generative Engine Optimization (GEO / AEO)** strategies.
- Follow established processes while identifying opportunities to improve them.
- Work independently and communicate progress, findings, and recommendations clearly.

### What We're Looking For

**Hands-on Local SEO experience is essential.**

You should have practical experience with:

- **Google Business Profile / Google Maps**.
- Local keyword research.
- Local competitor analysis.
- Local rankings and rank tracking.
- On-Page SEO and Local SEO optimization.
- Local citations and NAP consistency.
- SEO and analytics tools.
- **AI Search Optimization / GEO / AEO**.
- Working independently and following established processes.

### 🚨 English Is Required

**Fluent English is a mandatory requirement for this position.**

You must be comfortable communicating professionally in English, both **written and spoken**, as you will work directly with an English-speaking team and clients.

Candidates who cannot communicate effectively in English will not be considered.

### ⭐ Nice to Have

Experience working with **home service businesses** is a strong plus, especially:

- Roofing
- Plumbing
- HVAC
- Electrical
- Landscaping
- Construction / Contractors
- Other local home service businesses

However, this is **not required**. Strong Local SEO experience is what matters most.

### 🌎 Work Arrangement

We are open to different types of collaboration:

**Location:** Worldwide — location is not a requirement
 **Work setup:** 100% Remote
 **Availability:** Part-time or Full-time
 **Engagement:** Hourly, project-based, freelance, or ongoing

We are flexible on the structure for the right person.

### 🎥 REQUIRED: 2–3 Minute Loom Video

As part of the selection process, **serious candidates must submit a 2–3 minute Loom video in English** explaining one successful Local SEO case study they personally worked on.

In the video, please briefly explain:

1. **What was the client/business?**
2. **What was the SEO problem or goal?**
3. **What did you personally do?**
4. **Which Local SEO strategies and tools did you use?**
5. **What results did you achieve?**

The Loom is **very important to us**.

We want to evaluate your **actual knowledge, communication skills, strategic thinking, and hands-on experience**, rather than relying solely on your resume.

### 🎯 What Matters Most

We are not necessarily looking for the person with the most years of experience.

We prioritize:

**Practical experience → Quality of execution → Proven results → Ability to communicate clearly**

If you know how to improve a local business's visibility on Google, can explain the strategies you've used, and can demonstrate real results, **we want to hear from you.**