SEO Specialist ~ Visiting Angels ~ $75k ~ Hybrid (PA) or Remote (US)

Help Wanted

Visiting Angels

Hybrid (Remote or Bryn Mawr PA US)
Job Type
Full Time
$75000 USD
Date Posted
September 14, 2023
5-10 yrs
Apply Now

Visiting Angels is seeking a skilled and dedicated Search Engine Optimization (SEO) Specialist to join our growing Marketing team. This is an excellent opportunity to establish your proactive and innovative SEO ideas to help us enhance the online presence of our franchise websites.

As an SEO Specialist, you will perform keyword research, content optimization, and other SEO tasks to increase and maximize online visibility, rankings, traffic, and conversions for our franchise websites. Your expertise in local SEO tactics and strategies will be essential in maximizing website performance.

You will work across key areas of organic search and digital marketing to support the tactical development, strategic direction, and continuous improvement of current and future website optimization and initiatives. You will ensure proper on-page optimization to produce relevant search results and positive online user experiences.
You must possess strong analytical skills, a deep understanding of SEO best practices, and the ability to adapt quickly to the ever-changing digital landscape. If you are a results-driven professional looking to make a significant impact on our local SEO success, we invite you to apply and be part of our dynamic team.

The role reports directly to the Director of Digital Marketing.

REMOTE WORK AVAILABLE if outside the Philadelphia region

CLASSIFICATION: Salaried, Exempt

Principal Accountabilities And Essential Functions

The duties and responsibilities described below do not represent a comprehensive list for this position. Additional tasks may be assigned as needed.
  • Review and publish website content submitted by third-party vendors for local franchise websites
  • Optimize overall content, including copy, page headings, titles, image tags, meta descriptions, etc.
  • Monitor keyword research to boost local SEO visibility and rankings
  • Improve overall local search traffic and volume through best-practice SEO, including Google Business Profile (GBP) and local citation strategies
  • Prepare analytic reports that include traffic and website performance
  • Perform competitive analysis to build actionable SEO strategies and tactics
  • Forecast trends and determine how they will enhance future traffic
  • Communicate effectively and make strategic recommendations to improve local positions for target keywords
  • Perform audits to identify issues and ensure local sites are properly optimized
  • Understand technical SEO, such as website speed optimization, mobile optimization, schema markup implementation, canonicalization, and crawl error resolution.
  • Present findings and recommendations to franchise owners
  • Other duties may be assigned

Required Job Knowledge And Skills

  • Bachelor’s Degree in marketing, advertising, or related field; or equivalent work experience.
  • 5+ years of relatable digital experience preferred
  • 3+ years experience in Local SEO
  • Proven SEO experience and a track record of success in growing organic search traffic and conversions
  • Up-to-date with the latest trends and best practices in SEO and digital marketing
  • In-depth experience with website analytics tools (i.e. Google Analytics, Screaming Frog, SEMRush) to conduct in-depth analysis and competitor research
  • Working knowledge of HTML
  • Excellent written and verbal communication skills
  • Proficiency and aptitude in website content creation and editing
  • Effective project management and communication skills
  • Effective problem-solving skills and an ability to identify and resolve SEO-related issues efficiently
  • Proficient in website platforms and computer skills such as Customer Management Systems (CMS), Photoshop, Excel, PowerPoint, etc.)
  • Work independently and proactively with minimal direction and/or supervision
  • Ability to lawfully work in the U.S.

About Living Assistance Services – Visiting Angels:

We are the franchisor for the Visiting Angels brand, one of the nation’s largest and most recognized brands in senior home care. We grew up fast. Over the last 24 years, we have grown to over 600 franchise locations. As the franchisor of Visiting Angels, we are in the business of promoting the Visiting Angels brand and supporting our franchisees. We are a large national brand, with almost 1 billion in annual sales, but a smaller corporate headquarters of 60 employees.
Our Founder, who is a man of faith, created a culture that defines us. We value each other, our franchisees, their caregivers and the individuals who receive care. We offer a generous benefits package that includes health plans that are fully paid by the Company for the employee, fully paid for Life Insurance and Long Term Disability, a 401(k) Retirement Plan with company match and discretionary profit-sharing bonus program, discretionary annual bonuses as well as ample paid time off.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
No Phone Calls Please

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