SEO Specialist – Topgolf – Dallas TX

Help Wanted


Dallas, TX
Job Type
Full Time
Date Posted
May 5, 2022
1-3 yrs
Apply Now


This position is responsible for optimization activities to increase organic website traffic and improved ranking positions on all major search engines. This position will drive inbound organic traffic, develop brand awareness, and increase customer engagement through a well developed understanding of site architecture, keyword generation, search friendly content, link building strategies and metrics-driven optimization.

Key Responsibilities

  • Plan, develop and execute successful SEO strategies and techniques across the Topgolf web portfolio
  • Perform ongoing keyword discovery, expansion and optimization
  • Recommend changes to website architecture, page content, linking and other elements to improve SEO positions and increase organic traffic
  • Track website analytics to evaluate SEO health, identify trouble spots and their solutions
  • Work with website team to ensure SEO best practices are properly implemented and maintained
  • Conduct search intent research, execute tests, collect data, and interpret results to make informed recommendations to stakeholders
  • Analyze keyword and SEO techniques used by competitors and other defined market opportunities
  • Work with other members of the Marketing team to assist in content creation and planning

Key Qualifications

  • Associate’s/Bachelor’s Degree in Marketing, Business, or Communications required
  • 2+ years experience with site audits using SEO tools required
  • 2+ years experience with experience diagnosing crawling, rendering, and indexing issues required
  • 2+ years experience General experience with best practices across technical SEO topics (e.g., XML sitemaps, JavaScript rendering, disallow, nofollow, canonical noindex) required
  • 1+ years experience with experience conducting keyword research and/or content gap analysis preferred


  • Proven SEO and keyword analysis experience
  • Willingness to stay informed on latest trends and best practices in SEO and SEM
  • Familiarity with Google Analytics
  • Working knowledge of HTML, CSS, JavaScript development and constraints
  • Strong organizational, time management and analytical skills
  • Comfortable explaining complex and technical issues to a non-technical audience
  • Ability to work and manage time independently in a fast-paced environment
  • Desire to collaborate with others and contribute to team success


  • 5% This position requires no travel outside of the occasional visit to a local Topgolf venue for card testing


The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.


EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, TopgolfTopgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. TopgolfTopgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of TopgolfTopgolf Entertainment Group and will be processed accordingly without fee.


Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.


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