SEO Specialist ~ TikTok ~ $128k – $244k ~ San Jose, CA

Help Wanted
Filled / Expired


San Jose, California
Job Type
Full Time
Date Posted
August 31, 2023
3-5 yrs

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact – for ourselves, our company, and the communities we serve. Join us.

About the Role

We are seeking an experienced and motivated SEO Specialist to join our SMB Growth team. As an integral part of our acquisition efforts, you will be responsible for driving organic search visibility, optimizing website content, and implementing strategies to enhance the online presence of our product offerings. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and data analysis, and is passionate about staying updated with the latest SEO trends and best practices.

Candidate Profile

They are naturally curious and passionate about helping small businesses achieve success on our platform. They thrive working within a team and have experience partnering with cross-functional disciplines and regions. This person should have a self-starter mentality with strong strategy, communication, organization and leadership skills. They should possess a collaborative and entrepreneurial work ethic with the ability to give and take feedback gracefully, make recommendations and provide opinions.


  • Conduct thorough keyword research to identify high-potential keywords and phrases relevant to our SMB products and services.
  • Develop and execute on-page and off-page SEO strategies to improve organic search rankings, traffic, and conversion rates.
  • Optimize website content, including product descriptions, blog posts, and landing pages, to align with targeted keywords and improve user engagement.
  • Collaborate with content creators to ensure new content is SEO-friendly and aligns with overall optimization strategies.
  • Monitor and analyze website performance using SEO tools and platforms, providing regular performance reports and actionable insights to enhance organic search visibility.
  • Perform technical SEO audits to identify and resolve issues that could impact website crawlability, indexing, and user experience.
  • Stay up-to-date with industry trends, search engine algorithm changes, and best practices to ensure the website remains competitive and compliant with the latest SEO guidelines.
  • Work closely with cross-functional teams, including web development, design, and marketing, to implement SEO recommendations effectively.
  • Monitor competitor activities and industry trends to identify opportunities for improvement and innovation in our SEO strategies.
  • Collaborate with the marketing team to integrate SEO efforts with broader marketing initiatives and campaigns.
  • Continuously explore new tools and technologies that can enhance SEO performance and streamline processes.


  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Proven track record of successful SEO strategy implementation and achieving improved search rankings and organic traffic on B2B websites.
  • In-depth understanding of search engine algorithms, ranking factors, and technical SEO best practices.
  • Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
  • Excellent communication skills, both written and verbal, with the ability to present complex SEO concepts to non-technical stakeholders.
  • Detail-oriented, organized, and able to manage multiple tasks and priorities effectively.
  • Experience with HTML, CSS, and content management systems (CMS) is a plus.
  • Certifications such as Google Analytics or Google Ads are desirable.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $128000 – $244000 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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