--- title: "SEO Specialist" company: "Niyo" job_type: "Full Time" location: "Bengaluru, India" salary: "" posted: "2026-11-05" url: "https://www.seojobs.com/job/seo-specialist-niyo/" apply_url: "https://niyo.keka.com/careers/jobdetails/29215" categories: - "SEO Analytics Jobs" - "SEO Manager Jobs" - "SEO Specialist Jobs" - "SEO Strategist Jobs" - "Technical SEO Jobs" - "In-house SEO jobs" - "GEO/AI + LLM Jobs" tags: - "In-office/Hybrid Jobs" - "IN" source: "geo_sync" --- # SEO Specialist **Company:** Niyo **Location:** Bengaluru, India **Job type:** Full Time **Posted:** 2026-11-05 **Apply:** [https://niyo.keka.com/careers/jobdetails/29215](https://niyo.keka.com/careers/jobdetails/29215) --- ## **About the Role** As an **SEO Manager at Niyo** , you will play a key role in driving organic growth, improving search visibility, and building a scalable SEO engine for the business. This is a **high-impact, hands-on individual contributor role** within the in-house SEO team. You will independently own the SEO roadmap for assigned product categories — from identifying growth opportunities and improving rankings to solving technical SEO challenges, optimizing content, and improving organic conversion. You will work closely with **Product, Engineering, Content, & Design** teams to translate business priorities into an actionable SEO roadmap and ensure timely execution. Beyond traditional search, you will also help shape Niyo’s approach to emerging discovery channels such as **AI Overviews, answer engines, and AI-powered search experiences** . This role is ideal for someone who combines strong SEO fundamentals with analytical thinking, technical depth, experimentation, and the ability to independently drive initiatives from insight to execution. ## **What You’ll Own** ### **1. SEO Strategy & Organic Growth** - Own and execute the SEO roadmap for assigned product categories, aligned with business and acquisition goals. - Identify and prioritize organic growth opportunities across keywords, landing pages, content, technical SEO, and conversion. - Translate SEO opportunities into clear initiatives, expected impact, timelines, and measurable outcomes. - Continuously evaluate search trends, competitor movements, SERP changes, and emerging opportunities. - Partner with internal stakeholders to ensure SEO considerations are incorporated into product and website decisions. ### **2. On-Page SEO & Content Optimization** - Conduct keyword research and search-intent analysis to identify new content and landing-page opportunities. - Build and optimize keyword clusters at a **page and topic level** , rather than focusing only on individual keyword rankings. - Optimize page structure, metadata, headings, internal linking, content depth, and information architecture. - Identify content gaps, cannibalization, and underperforming pages and define clear optimization actions. - Work closely with content teams to ensure content is useful, differentiated, search-friendly, and aligned with user intent. - Develop scalable SEO frameworks and best practices for new pages and content launches. ### **3. Technical SEO** - Own technical SEO strategy, prioritization, and execution in partnership with Engineering. - Manage and optimize sitemaps, structured data, canonical tags, redirects, robots.txt, internal linking, and crawl directives. - Monitor crawlability, indexation, rendering, and overall search-engine accessibility. - Diagnose and resolve technical SEO issues related to duplicate content, canonicalization, redirects, JavaScript rendering, and site architecture. - Monitor and improve site speed, mobile performance, and Core Web Vitals. - Support website migrations, URL changes, product launches, and large-scale site updates from an SEO perspective. - Conduct technical audits using tools such as Screaming Frog, Ahrefs, SEMrush, and Google Search Console. - Establish monitoring and alerting systems for major SEO issues such as indexing drops, crawl anomalies, broken pages, and traffic declines. ### **4. Analytics, Reporting & Performance** - Track SEO performance at page, keyword-cluster, product, and business levels. - Build and maintain dashboards using tools such as **Google Search Console, GA4, Looker Studio, and BigQuery** . - Identify material performance movements and conduct structured root-cause analysis when required. - Distinguish between normal ranking volatility and changes that require monitoring, investigation, or immediate action. - Translate SEO data into clear insights and recommendations for internal stakeholders. - Define measurable success metrics for SEO initiatives and evaluate their impact post-launch. ### **5. Experimentation & Conversion Optimization** - Identify opportunities to improve conversion from organic landing pages, not just traffic and rankings. - Develop hypotheses for changes to page structure, messaging, CTAs, navigation, and conversion journeys. - Partner with Product, Design, and Analytics teams to run website experiments. - Design and evaluate A/B tests using platforms such as VWO or similar experimentation tools. - Apply sound experimentation principles, including appropriate sample sizing, statistical significance, and test duration. - Use experiment results and behavioural data to recommend improvements to key landing pages and conversion flows. ### **6. AI Search & Emerging Discovery** - Monitor how Niyo and its product categories appear across AI-powered search experiences, including Google AI Overviews and answer engines. - Identify opportunities to improve content structure, authority, entity signals, and discoverability across emerging search platforms. - Evaluate how changing search behaviour affects traditional SEO strategies and organic acquisition. - Help build Niyo’s evolving approach to SEO in an AI-driven search ecosystem. ## **You May Be a Good Fit If You** - Have **6+ years of hands-on SEO experience** , preferably in consumer internet, fintech, travel, e-commerce, or other high-growth digital businesses. - Have independently owned SEO roadmaps and are comfortable being accountable for business outcomes, not just SEO deliverables. - Have strong fundamentals across **technical SEO, on-page SEO, content strategy, and analytics** . - Understand how search engines crawl, render, index, and rank modern websites. - Have hands-on experience solving complex SEO challenges including migrations, redirects, canonicalization, duplicate content, crawl issues, and indexation. - Are comfortable working with HTML and CSS and can review implementations for potential SEO issues. - Have strong working knowledge of tools such as **Google Search Console, GA4, Screaming Frog, Ahrefs, and SEMrush** . - Can work with large datasets and use data to identify patterns, prioritize opportunities, and diagnose performance changes. - Have experience building **automation into SEO workflows using Claude, other LLM tools, APIs, or no-code/low-code automation platforms** to improve efficiency, monitoring, analysis, or execution. - Understand how to evaluate SEO performance beyond keyword rankings and connect organic performance to traffic and business outcomes. - Have experience working closely with Engineering, Product, Content, Design, and Analytics teams. - Can clearly communicate technical and analytical insights to non-SEO stakeholders. - Are comfortable challenging assumptions, forming hypotheses, and using data to arrive at decisions. - Can independently manage multiple initiatives and drive them from identification through implementation and measurement. ## **What Success Looks Like** In this role, success means: - Growing qualified organic traffic and its contribution to business acquisition. - Improving rankings and visibility across strategically important product and non-branded search categories. - Increasing conversion from organic landing pages. - Building scalable SEO systems, reporting, automation, and monitoring rather than relying on one-off optimizations. - Identifying performance movements early and converting data into clear actions. - Ensuring SEO is embedded into website, product, and content workflows. - Building Niyo’s readiness for the evolving search landscape across both traditional and AI-powered discovery.