Are you a strategic minded SEO/SEM expert? Can you manage multiple accounts in parallel? The SEO/SEM manager will develop and implement paid and organic strategies to optimize traffic acquisition for our agency and our clients.
Your main problem to solve as a traffic optimizer is how to get the highest quality traffic that is more likely to convert, at the lowest possible overall cost. For this you’ll constantly need to re-evaluate the right combination of spend in SEO vs. SEM.
Can you strategize? For SEO, the candidate will help lead SEO strategy and execution, from keyword research, topical and intent analysis, to content mapping and optimization to provide the best possible search experience for the users.
For SEM, the candidate will manage PPC, Display, and Paid Social campaigns, and make recommendations to optimize the conversion performance of landing pages to maximize the return on ad spend.
Can you test? Optimizing will require you to test your assumptions instead of going with your gut all the time. You’ll define testing plans across campaigns and suggest landing page testing options.
Are you analytical? You will need to absolutely love diving into the numbers, and developing keyword maps, keyword topical clustering, and develop strategies to improve traffic and rankings for critical keywords.
You’ll also need to gain a deep understanding of campaign performance, and providing campaign performance updates and insights, setting and analyzing KPI’s and traffic reports.
Can you write excellent English? You’ll often need to be pretty hands-on optimizing pages, and executing internal links choosing the proper anchor texts… and everybody can perceive if something just sounds weird.
You’ll be suggesting content to develop to maximize SEO impact, and even making tweaks to the content yourself.
Your great copywriting skills should also enable you to create great ad copy that converts.
Do you have strong leadership skills? You’ll need to coordinate work performed by both internal and external resources to the agency. Often times you will need to determine what needs to be done, and outsource high man-power tasks such as copywriters, inbound link building teams, technical SEO implementation team, and some aspects of PPC.
You’ll also work in parallel with other team members running other conversion optimization programs on the same accounts, including designers and developers, to ensure Market 8 delivers exceptional results to our clients.
Are you accountable? You’ll need to own your metrics, attribution, and reporting of KPI’s on traffic and conversions.
You will monitor progress and take corrective action as needed, while maintaining productive working relationships.
Do you love sharing your knowledge? You’ll promote your thought leadership through blog articles, online webinars, presentations, as well as seek to speak at conferences, and special events.
Do you like to stay informed? You will keep ahead of digital marketing trends by constantly seeking training, certifications, webinars, networking events, and other opportunities to sharpen your SEO/SEM mastery and stay current.
A minimum of 5 years SEO/SEM experience is required.