SEO Product Manager (Tech) needed at Ring.com (an Amazon company) ~ In-office LA, Calif

Help Wanted

Ring (an Amazon company)

Location
Hawthorne, CA (LA suburb)
Job Type
Full Time
Salary
Competitive
Date Posted
March 26, 2022
Experience
5-10 yrs
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Job summary
Are you customer obsessed, analytical, strategic yet execution focused, entrepreneurial, and passionate about eCommerce? Do you want to be a part of one of the fastest growing and most innovative eCommerce businesses? Are you interested in working in a high impact role?

It’s an amazing time to join Ring as we continue to shape the future of smart home and redefine the home security space. Become part of a growing company, backed by the giant of eCommerce, Amazon.

Ring is currently seeking a savvy Product Manager, Technical, SEO to join the Product Discovery and Growth eCommerce team. The candidate will manage and grow the organic search channel, create and implement strategic SEO plans, and support content creation and management. This role requires deep search engine optimization knowledge and minimum 5 years technical SEO experience. The candidate will drive the team’s organic search strategy and execution. The candidate must be able to demonstrate a clear ability to develop tactics and campaigns that drive the business goals: audience growth, engagement, acquisition, reach, and more. The individual should be passionate about search technology and digital marketing, and ideally is an effective storyteller.

Key job responsibilities

  • Create a robust SEO strategy for Ring sites, including a roadmap of initiatives to drive growth
  • Analyze keywords and SEO/SEM techniques used by competitors and identify industry trends
  • Develop content initiatives and work together with content/video teams to implement initiatives to maximize relevant organic growth
  • Create SEO Briefs for incorporating search language into web pages
  • Develop and implement link and traffic building strategies
  • Keep updated on both white hat and grey hat SEO strategies to stay within search engine guidelines
  • Lead efforts to solve complex SEO problems, moving quickly to implement ideas and deliver results
  • Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
  • Manage budgets, develop digital marketing playbooks, and present key findings and best practices to team members and leadership across Ring and Amazon
  • Learn and be curious and stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies
  • Pursue partnerships with new/untapped digital platforms, working with the rest of the marketing team to develop innovative and effective marketing campaigns and online tools

Basic qualifications:

  • Bachelor degree in Statistics, Computer Science, Communications or Marketing, or equivalent years of experience
  • 5+ years of firsthand search engine optimization experience, increasing traffic and revenue
  • 4+ years of experience in eCommerce, marketing or related fields
  • 3+ years of experience of report building leveraging 1st Party Data and 3P Platforms
  • 3+ years working in a product role with dedicated engineering resources and proven delivery of features
  • Proven track record in managing SEO projects from inception to completion
  • Excellent communication, collaboration, and planning skills
  • Experience with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and similar functionalities
  • Proficiency with analytics tools and web traffic reporting, and ability to do deep data analysis and drive recommendations to senior leadership
  • Strong organizational, time management, and analytical skills

Preferred qualifications:

  • 2+ years of experience of leading a content marketing program (SEO content generation at scale)
  • Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.
  • Experience with Enterprise SEO
  • Experience with SQL
  • Experience with data science (visualization, R, SAS, etc..)

How to Apply for this SEO Job

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