---
title: "SEO Marketing Specialist"
company: "MSP Design Group"
job_type: "Full Time"
location: "Virginia Beach, VA, United States"
salary: "50K–65K a year"
posted: "2026-08-23"
url: "https://www.seojobs.com/job/seo-marketing-specialist-msp-design-group/"
apply_url: "https://jobright.ai/jobs/info/6a5f5107f68dd368023e5d7a?visit=ai-seo-specialist-zen-media-jobs-in-united-states&utm_source=seojobs.com"
categories:
  - "Mid Level SEO Jobs"
  - "SEO Specialist Jobs"
  - "Technical SEO Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "SEO Jobs in The United States"
source: "geo_sync"
---

# SEO Marketing Specialist

**Company:** MSP Design Group

**Location:** Virginia Beach, VA, United States

**Salary:** 50K–65K a year

**Job type:** Full Time

**Posted:** 2026-08-23

**Apply:** [https://jobright.ai/jobs/info/6a5f5107f68dd368023e5d7a?visit=ai-seo-specialist-zen-media-jobs-in-united-states&utm_source=seojobs.com](https://jobright.ai/jobs/info/6a5f5107f68dd368023e5d7a?visit=ai-seo-specialist-zen-media-jobs-in-united-states&utm_source=seojobs.com)

---

Tactical Distributors is a leading ecommerce retailer of premium tactical gear, apparel, and equipment. They are seeking an SEO Marketing Specialist who will own the full performance ecosystem, optimizing paid media, technical SEO, and product feeds to drive growth and efficiency across acquisition channels.

### Responsibilities

- Own and optimize all paid acquisition channels: Google Ads including Performance Max, Search, and Shopping
- Google Merchant Center and product feed performance
- Meta Ads
- Microsoft Advertising (Bing)
- Reddit Ads
- Shop Campaigns and emerging platforms
- Budget allocation and scaling strategy
- Campaign structure, bidding, and targeting
- Creative testing in partnership with design and content teams
- Daily performance monitoring and optimization
- Own Google Merchant Center performance and health
- Optimize product titles, descriptions, attributes, and categorization
- Improve feed structure for Shopping, PMax, and Microsoft Ads
- Troubleshoot disapprovals and feed errors
- Align feed strategy with SEO and overall performance goals
- Lead all SEO efforts with a strong technical foundation
- Own Semrush and Google Search Console workflows
- Monitor indexing, crawlability, and site health
- Manage and maintain backlink profile including disavow strategy
- Build and execute backlinking initiatives
- Identify keyword opportunities and content gaps
- Lead AI search optimization strategy across emerging platforms
- Optimize product and collection content for AI-driven discovery
- Ensure structured data and on-site content support AI indexing
- Stay ahead of search trends and adapt quickly
- Ensure email and SMS marketing follows platform rules and compliance standards
- Oversee segmentation strategy for lifecycle marketing
- Partner with the email team to improve performance, AOV, and retention
- Align paid acquisition with retention flows for full-funnel performance
- Track and report on key KPIs including ROAS, CAC, AOV, and LTV
- Build monthly performance reports
- Forecast revenue and scaling opportunities
- Use data to guide budget decisions and campaign direction

### Skills

- 4+ years in ecommerce performance marketing
- Proven experience managing high-spend paid media accounts
- Deep expertise in Google Ads and Performance Max
- Hands-on experience with Google Merchant Center and product feeds
- Strong working knowledge of Semrush and Google Search Console
- Experience with Microsoft Advertising and expanding into new channels
- Solid understanding of SEO, backlinking, and technical site health
- Experience with email segmentation and lifecycle marketing strategy
- Strong analytical mindset with the ability to move fast and make decisions

### Benefits

- Full benefits available the first of the month following 30 days of employment.

Company Overview

MSP Design Group is a promotional marketing agency that offers promotional products, custom apparel, creative displays and more. It was founded in 2013, and is headquartered in Virginia Beach, Virginia, USA, with a workforce of 51-200 employees. Its website is https://mspdesigngroup.com.