--- title: "SEO Manager" company: "Workshopdigital" job_type: "Full Time" location: "Richmond, Virginia, United States" salary: "$75,000 - $80,000" posted: "2026-11-03" url: "https://www.seojobs.com/job/seo-manager-workshopdigital/" apply_url: "https://ats.rippling.com/workshopdigital/jobs/4b172cfe-44b8-4402-9264-a2af302f2e88" categories: - "SEO Analytics Jobs" - "SEO Manager Jobs" - "Technical SEO Jobs" - "SEO Agency Jobs" - "GEO/AI + LLM Jobs" tags: - "In-office/Hybrid Jobs" - "SEO Jobs in The United States" source: "geo_sync" --- # SEO Manager **Company:** Workshopdigital **Location:** Richmond, Virginia, United States **Salary:** $75,000 - $80,000 **Job type:** Full Time **Posted:** 2026-11-03 **Apply:** [https://ats.rippling.com/workshopdigital/jobs/4b172cfe-44b8-4402-9264-a2af302f2e88](https://ats.rippling.com/workshopdigital/jobs/4b172cfe-44b8-4402-9264-a2af302f2e88) --- # ****We are looking for 1 hybrid employee located in Richmond, VA, or 1 remote employee California, Texas, Virginia, New York, Illinois, Colorado, North Carolina, or Ohio.**** # Position Summary The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward: - Develop strategies and tactics that support client goals and drive strong organic marketing performance - Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth - Troubleshoot minor to complicated client issues independently and complex issues with support - Implement and test new capabilities to enable client growth In addition, SEO Managers: - Aid in the training of new hires on basic and standard concepts relating to SEO and GEO - Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency. - Provide support for client services deliverables during the sales process for upsells and new business # Responsibilities ## CLIENT COMMUNICATION AND RELATIONSHIPS - Develop strong relationships with clients and senior stakeholders - Attend and participate in all meetings/calls with clients - Communicate effectively with various audiences with occasional support - Create and present insightful, meaningful, accurate reports and analysis with support on complex issues - Execute the Workshop Digital client flag process and proactively identify resolutions - Go the extra mile for assigned clients within the scope of the SOW ## INTERNAL COMMUNICATION AND RELATIONSHIPS - Proactively seek and gracefully accept feedback - Tactfully share feedback with colleagues - Immediately inform SEO Team Lead of any concerns or issues from clients when appropriate - Inform SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community - Share meaningful information that advances the team - Participate in the interview process - Lead special projects with support ## BUSINESS DEVELOPMENT - Identify new opportunities for clients to meet their business goals - Independently identify opportunities for potential case studies and coordinate with marketing for case study development - Manage beta tests of new services for client set - May support the sales team by assisting with RFPs, presentations, audits, and SOWs - Elevate client requests for SOW changes with minimal support ## TRAINING - Regularly identify opportunities to update and expand training content - Occasionally develop original technical training content with QA - Regularly conduct team trainings to help develop team expertise - Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices - Occasionally contribute thought leadership content to the Workshop Digital blog and the industry - May serve as a mentor for junior team members ## CHANNEL MANAGEMENT - Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets. - Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts. - Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance - Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T - Conduct comprehensive technical, content, and local SEO audits on complex issues - Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance. - Optimize client websites through conversion rate optimization (CRO) - Create and prioritize strategies and supporting tactics that embody clients’ business goals - Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software) - Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering. # Qualifications - 3+ years of demonstrated ****agency experience**** with mid-to-enterprise-level clients, with respect to: - - Building strong relationships - Identifying, projecting, setting, and hitting client KPI goals - Prioritizing workload with minimal support to meet deadlines - Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support - Presenting data and insights in a way that is logical, clear, and actionable with minimal support - Creating effective meeting agendas and leading client meetings with minimal support - Delivering core training, as needed - Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods - Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT). - Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting - Advanced and courteous written, verbal, and visual communication skills - Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets - Advanced-level skills with SEMrush or Ahrefs