---
title: "SEO Lead"
company: "TopHat HR"
job_type: "Full Time"
location: "Greater Toronto Area, Canada, United States"
salary: ""
posted: "2026-09-21"
url: "https://www.seojobs.com/job/seo-lead-tophat-hr/"
apply_url: "https://www.linkedin.com/jobs/view/seo-lead-at-tophat-hr-4468018288?_l=en&utm_source=seojobs.com"
categories:
  - "Senior Level SEO Jobs"
  - "SEO Analytics Jobs"
  - "SEO Content Jobs"
  - "SEO Manager Jobs"
  - "SEO Strategist Jobs"
  - "Technical SEO Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "SEO Jobs in The United States"
  - "Canada"
source: "geo_sync"
---

# SEO Lead

**Company:** TopHat HR

**Location:** Greater Toronto Area, Canada, United States

**Job type:** Full Time

**Posted:** 2026-09-21

**Apply:** [https://www.linkedin.com/jobs/view/seo-lead-at-tophat-hr-4468018288?_l=en&utm_source=seojobs.com](https://www.linkedin.com/jobs/view/seo-lead-at-tophat-hr-4468018288?_l=en&utm_source=seojobs.com)

---

**About Us:**

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

**About the Role:**

We're hiring on behalf of one of our growing SaaS clients for an experienced **SEO Lead** to own their global organic growth strategy across traditional search engines and the rapidly evolving AI search ecosystem.

**Job Responsibilities:**

- Own and lead **SEO strategy end-to-end**, including technical SEO, on-page SEO, content SEO, off-page SEO, programmatic SEO, and international SEO.
- Develop and execute SEO strategies across **multiple countries and markets**.
- Lead our **AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and LLM SEO** strategy.
- Improve brand visibility across Google and AI platforms such as **ChatGPT, Gemini, Perplexity, and AI Overviews**.
- Identify and execute opportunities to increase organic traffic, rankings, conversions, pipeline, and revenue.
- Lead technical SEO initiatives including crawling, indexing, site architecture, structured data, internal linking, and Core Web Vitals.
- Develop and scale **programmatic SEO and content strategies**.
- Use AI and automation to improve SEO research, analysis, content operations, internal linking, reporting, and monitoring.
- Manage, mentor, and set KPIs for the SEO team.
- Collaborate with Content, Engineering, Product Marketing, Design, and Demand Generation.
- Own SEO reporting, forecasting, experimentation, and performance.

**Skills Required:**

- Advanced knowledge of **technical, on-page, off-page, and programmatic SEO**.
- Strong knowledge of **international SEO**, including localization, hreflang, international site architecture, and market-specific keyword research.
- Strong understanding of **AEO, GEO, LLM SEO, and AI search optimization**.
- Proficiency with AI tools such as **Claude Code, Open AI Codex, and Gemini**.
- Experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Ability to use AI, automation, scripts, and data to operate SEO at scale.
- Strong analytical, strategic, leadership, and communication skills.
- Ability to connect SEO performance to **leads, pipeline, and revenue**.

**Experience Required:**

- **Minimum 5+ years of professional SEO experience.**
- Proven experience **leading SEO end-to-end**.
- Previous experience **managing and developing an SEO team**.
- Demonstrated experience executing **international SEO strategies**.
- Hands-on experience with **AEO, GEO, LLM SEO, or AI search optimization**.
- Hands-on experience using modern **AI tools for SEO and automation**.
- Experience scaling organic growth for a high-growth company.
- **B2B SaaS, technology, or API experience is strongly preferred.**

*We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process*