Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web.
We’re looking for an SEO Lead, Marketing to help us set the vision for the future new user acquisition through content efforts in SEO across the main Webflow site, Webflow Blog, Webflow University, and landing pages. More specifically, this role will identify key levers for SEO growth across the properties mentioned above, build an effective content-production operation, manage the pipeline of content-led SEO initiatives, own the roadmap, and help assemble a world-class SEO team.
About the role
Location: San Francisco, remote, or either
As an SEO Lead in our Marketing site area, you’ll …
- Continue to build upon Webflow’s solid SEO foundation and transform this channel into a major user acquisition engine.
- Develop an overarching SEO strategy for Webflow’s Marketing properties, including our main website, blog, landing pages, and Webflow University.
- Develop a roadmap to execute the proposed strategy with clear milestones, identify constraints, and pinpoint specific dependencies.
- Help build a well-functioning operation that outputs high-quality and SEO-optimized content at scale.
- Partner very closely with Webflow’s internal content, design, and education teams to establish smooth cross-team processes
- Forecast the impact of the SEO strategy, expected revenue, and payback period.
- Help establish a cadence of executing tasks to improve rankings and optimize conversion rates to sign-up.
- Help recruit SEO talent across the industry.
That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly. And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your role responsibilities.
You’ll thrive as (a) SEO Lead in our Marketing site area if you:
- Have previously built an SEO operation from inception to large scale.
- Have previously owned user acquisition numbers from SEO in a product-led company.
- Have experience creating user journeys and matching the current SEO strategy with it.
- Have experience building our content operations – scaling number of writers, editors, and managing editors.
- Have experience building a world-class partnership with in-house content teams.
- If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.