---
title: "SEO-Driven Product Owner (US-Focus)"
company: "Growth Leads"
job_type: "Full Time"
location: "Remote, Malta"
salary: ""
posted: "2026-08-10"
url: "https://www.seojobs.com/job/seo-driven-product-owner-us-focus-growth-leads/"
apply_url: "https://growthleads.bamboohr.com/careers/114"
categories:
  - "Content Marketing Jobs"
  - "SEO Product Manager Jobs"
  - "In-house SEO jobs"
  - "SEO Contractor Jobs"
tags:
  - "Remote SEO Jobs"
  - "EU"
source: "geo_sync"
---

# SEO-Driven Product Owner (US-Focus)

**Company:** Growth Leads

**Location:** Remote, Malta

**Job type:** Full Time

**Posted:** 2026-08-10

**Apply:** [https://growthleads.bamboohr.com/careers/114](https://growthleads.bamboohr.com/careers/114)

---

Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability.

About the role

We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.

What you'll do

- Oversee and manage one or more affiliate websites, ensuring their growth and performance.
- Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
- Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
- Optimize site usability, content strategy, and overall user experience.
- Conduct market and competitor analysis to identify trends and opportunities.
- Monitor performance metrics, prepare reports, and adjust strategies accordingly.
- Develop and manage project budgets, timelines, and resources efficiently.
- Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
- Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.

What we're looking for

- Minimum 2 years of experience as a project manager in online marketing.
- Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition.
- Strong understanding of the US iGaming market, ideally with experience building iGaming assets.
- Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment.
- Hands-on experience with WordPress and managing content-driven sites.
- Proven ability to lead and manage small teams effectively.
- Experience in project management methodologies (e.g., Scrum, Agile).
- Native English speaker (American English preferred).
- Creativity in developing new content and marketing concepts.
- Proactive, adaptable, and highly collaborative.

What we offer

- Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking
- Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product
- Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work