---
title: "SEO Content Writer, B2C"
company: "U.S. Career Institute"
job_type: "Full Time"
location: "Fort Collins, CO, United States"
salary: "55K–68K a year"
posted: "2026-08-25"
url: "https://www.seojobs.com/job/seo-content-writer-b2c-u-s-career-institute/"
apply_url: "https://www.sorce.jobs/jobs/seo-content-writer-b2c-u-s-career-institute-j1_xMmVbzzoR0lKF-SPjBaePwff3zAfofWEyZXJWTGDeCTJicp7Dw?utm_source=seojobs.com"
categories:
  - "Salary Listed"
  - "Content Marketing Jobs"
  - "SEO Analytics Jobs"
  - "SEO Content Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "SEO Jobs in The United States"
source: "geo_sync"
---

# SEO Content Writer, B2C

**Company:** U.S. Career Institute

**Location:** Fort Collins, CO, United States

**Salary:** 55K–68K a year

**Job type:** Full Time

**Posted:** 2026-08-25

**Apply:** [https://www.sorce.jobs/jobs/seo-content-writer-b2c-u-s-career-institute-j1_xMmVbzzoR0lKF-SPjBaePwff3zAfofWEyZXJWTGDeCTJicp7Dw?utm_source=seojobs.com](https://www.sorce.jobs/jobs/seo-content-writer-b2c-u-s-career-institute-j1_xMmVbzzoR0lKF-SPjBaePwff3zAfofWEyZXJWTGDeCTJicp7Dw?utm_source=seojobs.com)

---

Help people discover careers — and change their lives through education. U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others. We're looking for a talented SEO Content Writer, B2C, to join our growing marketing team. Reporting to the Brand Communications and Content Manager, the SEO Content Writer, B2C, will create engaging, high-quality, SEO-driven content that informs, inspires, and converts prospective students and graduates while strengthening our brand across every stage of the customer journey.

### Primary Responsibilities

- Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners.
- Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use.
- Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials.
- Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance.
- Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness.
- Work closely with the marketing team to align content with campaigns, brand messaging, and business objectives.
- Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights.
- Maintain a consistent brand voice while adapting messaging for different audiences, platforms and stages of the student journey.

### Qualifications

- Bachelor’s degree in English, journalism, communications, or related field
- 3+ years of applicable experience
- Experience in education, edtech, or career training preferred, but not required.
- Strong writing, editing, and storytelling skills.
- Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more.
- Excellent attention to detail and ability to meet deadlines.
- Familiarity with SEO and content marketing best practices.
- Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines
- Excellent verbal and written communication skills
- Commitment to clarity, accuracy, and professionalism in all written materials.
- Ability to adapt writing style based on audience, platform, and purpose.
- Portfolio of writing samples (blogs, articles, reports, or scripts).

### Benefits

- Salary Range: $55,000 – 68,000. Starting compensation may vary based on geographic location, work experience, and skills.
- Health, Dental, Vision and Life Insurance
- FSA, Short/Long Term Disability
- Tuition Reimbursement
- Paid Time Off

### Required qualifications

- Bachelor's degree in English, journalism, communications, or related field
- 3+ years of applicable experience
- Strong writing, editing, and storytelling skills
- Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more
- Excellent attention to detail and ability to meet deadlines
- Familiarity with SEO and content marketing best practices
- Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines
- Excellent verbal and written communication skills
- Commitment to clarity, accuracy, and professionalism in all written materials
- Ability to adapt writing style based on audience, platform, and purpose
- Portfolio of writing samples (blogs, articles, reports, or scripts)

### Desired qualifications

- Experience in education, edtech, or career training preferred, but not required