---
title: "SEO Content Specialist"
company: "Trade Nation"
job_type: "Full Time"
location: "Lisbon, Lisbon, Portugal"
salary: ""
posted: "2026-09-20"
url: "https://www.seojobs.com/job/seo-content-specialist-trade-nation/"
apply_url: "https://apply.workable.com/trade-nation/j/09733F25C5"
categories:
  - "SEO Content Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "EU"
source: "geo_sync"
---

# SEO Content Specialist

**Company:** Trade Nation

**Location:** Lisbon, Lisbon, Portugal

**Job type:** Full Time

**Posted:** 2026-09-20

**Apply:** [https://apply.workable.com/trade-nation/j/09733F25C5](https://apply.workable.com/trade-nation/j/09733F25C5)

---

**Description**

Create and improve search-led content that matches intent and supports conversion, covering both traditional SEO and Generative Engine Optimisation (GEO) for AI-driven search and answer engines. Focus is content quality, structure, refresh cadence, on-page optimisation, and content performance, with consistent use of approved wording patterns, required risk language, and adherence to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) content standards. 

**Key responsibilities: **

- Write and update high-intent SEO content (commercial pages, comparison pages, FAQs, education where it supports intent).

- Write content optimised for GEO (Generative Engine Optimisation), structuring and phrasing content so it can be clearly understood, cited, and surfaced by AI-driven search and answer engines (e.g. ChatGPT, Perplexity, Google AI Overviews), alongside traditional SEO.

- Maintain a refresh plan: identify decay, update content, and improve coverage gaps.

- Conduct keyword research to identify content opportunities, search intent, and coverage gaps across markets, feeding findings into the content plan.

- Grow First Time Trader (FTT) volumes from generic, non-brand keyword terms through SEO content, reducing reliance on brand search and expanding acquisition from new audiences.

- Apply on-page best practice: headings, structure, internal linking updates, meta inputs, and content QA before publish.

- Localise (rather than directly translate) content for country-specific websites, adapting to local search intent and market nuances while avoiding content cannibalisation, duplication, and duplicate-content flags across the global site network.

- Manage and coordinate content across multiple global/country websites, maintaining consistency of structure, tone, and compliance while reflecting local relevance.

- Write and edit content in line with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) principles, reflecting the standards required for financial content.

- Review content performance (rankings, organic traffic, engagement, conversion) and use insights to optimise existing content and improve rankings.

- Work within compliance constraints and use approved claims and risk language patterns.

**Requirements**

- Strong SEO writing and editing, with clear understanding of intent and SERP formats.

- Ability to follow content templates and create consistent, scannable structures.

- High attention to detail, accuracy, and deadline discipline.

- Comfortable with feedback loops and iteration based on performance data.

- Understanding of GEO principles and how content is surfaced and cited by AI/LLM-driven search and answer engines.

- Strong keyword research skills, using SEO tools to identify search intent, opportunity, and content gaps.

- Experience managing content across global/multi-country websites, with a good understanding of avoiding content cannibalisation and duplication.

- Good working knowledge of E-E-A-T and YMYL content requirements, ideally within a regulated or financial services environment.

- Performance-led approach; confident reviewing content performance data and optimising content to improve rankings.

- Experience with Storyblok CMS advantageous.

 

**Performance Measures **

- Content shipped and refreshed to plan, with on-time delivery and low rework rate.

- Improvement in performance of priority pages (rankings, traffic quality, engagement).

- Increase in FTTs sourced from generic/non-brand keyword terms, with a growing share of organic conversions coming from non-brand SEO content.

- Content quality maintained: fewer compliance revisions, fewer factual errors, consistent structure.

- Refresh cadence maintained with clear tracking of what changed and why.

- Improved visibility and citation of content within AI-driven search and answer engines (GEO performance).

- Successful localisation of content across country/language websites with no cannibalisation, duplication, or duplicate-content issues flagged.

**Benefits**

- Competitive salary, and discretionary annual bonus.
- Private healthcare.
- Life Insurance, Critical Illness & Income Protection cover.
- Active Lifestyle allowance.
- Annual leave above minimum entitlement.
- Up to 3 weeks allowance to work in any location.
- Enhanced parental leave packages.