SEO Content Specialist ~ Lindenwood University ~ Hybrid (St. Charles, US)

Help Wanted

Lindenwood University

Location

Hybrid (Saint Charles, United States)
Experience
1-3 yrs
Job Type
Full Time
Date Posted
October 24, 2024
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Welcome to Career Opportunities at Lindenwood University.

PLEASE READ: For all applications, please include your resume and cover letter. You may skip the “Quick Apply” page by simply clicking “Next” at the bottom of the page. When you arrive at the “Experience” page, you may upload all desired documents using the upload box labeled “Resume/CV.” This is the appropriate box to upload all documents.

Benefits of Being a Lindenwood Employee:

  • Upon hire, employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only).
  • Tuition discounts for doctoral programs (employee only).
  • Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
  • Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1).
  • Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
  • Professional development opportunities through the Lindenwood Learning Academy.

JOB TITLE SUMMARY

Job Title: Specialist, Search Engine Optimization (SEO) Content
Division: Enrollment and Marketing
Evaluation Group: Staff
FLSA Status: Exempt
Reports To: Director, Integrated Marketing
Positions Supervised: N/A

Job Summary

The search engine optimization (SEO) content specialist is responsible for developing and implementing effective SEO strategies for the Marketing department. The position serves as an on-page optimization strategist that aims to boost organic web rankings across the main site and paid and organic microsites. The search engine optimization specialist will work alongside the integrated marketing director, the web team, and agency partners to build content strategy and ensure strong brand relevance in organic and paid rankings.

Essential Job Functions and Performance Indicators

The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Job Responsibilities and Execution

  • Creates and executes comprehensive SEO strategies to improve search engine rankings, drive organic and paid traffic, and increase visibility for key academic programs and initiatives
  • Conducts thorough keyword research to identify high-impact search terms and phrases relevant to higher education and the University’s offerings
  • Collaborates with the integrated marketing director and agency partners to develop and write SEO-friendly content, including program page content, blog posts, landing pages, and other web content that aligns with the University’s goals; develops strategies to utilize content
  • Develops and implements strategies for acquiring high-quality backlinks to boost domain authority and search engine rankings
  • Monitors, analyzes, and reports on SEO performance using tools, such as Google Analytics, Google Search Console, Moz, and other SEO platforms; provides actionable insights and recommendations based on data
  • Keeps up with the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective and competitive

Service Excellence

  • Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
  • Models, supports, and holds others accountable to the University’s values

Communication, Teamwork, and Collaboration

  • Collaborates with internal and external stakeholders to develop and manage search strategy
  • Works alongside the web team to optimize page content, meta tags, headings, and internal linking structures to enhance search engine visibility and user experience; remains compliant with accessibility standards and current technical SEO strategies
  • Job may require other duties as assigned.

Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.

  • Bachelor’s degree in marketing, business, or related field
    Minimum of 3 years’ experience in content strategy, search engine optimization, or a closely related field
  • 1-3 years’ experience in basic marketing
  • Experience in higher education preferred

Knowledge, Skills, and Abilities – May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.

  • Demonstrated ability to work effectively with individuals from diverse communities and cultures
  • Skilled at creating engaging content and proposing new ideas, processes, and solutions
  • Ability to quickly adjust strategies in response to algorithm changes or shifting marketing priorities
  • Strong attention to detail, highly organized, and able to coordinate multiple projects simultaneously
  • Excellent time management skills and willingness to take initiative
  • Ability to be proactive in optimizing content on an on-going basis to continually improve rankings
  • Excellent written, oral, and interpersonal skills

Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions. Please click here to view Lindenwood University’s flexible work designation descriptions

  • General office setting
  • Standard Flex, on-campus presence is required but some duties and responsibilities can be performed remotely at an effective level
  • Hybrid work which requires a designated quiet, distraction-free workspace with reliable, high-speed internet and camera for video calls.
  • Considerable phone and computer time, utilizing a Virtual Private Network (VPN) and Customer Relationship Manager (CRM) system

Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Ability to work effectively at a computer for up to eight hours daily
  • Ability to sit for extended periods of time
  • Adequately mobile to attend events on campus
  • Ability to lift up to 10 pounds
  • Regular attendance is a necessary and essential function

Equal Opportunity Employer

Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.

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