SEO Business Manager ~ Chegg ~ Santa Clara, CA

Help Wanted

Chegg

Location
Santa Clara, CA
Job Type
Full Time
Salary
Competitive
Date Posted
June 16, 2022
Experience
5-10 yrs
Apply Now

Job Description

SEO Business Manager 

Performance Marketing | Santa Clara, CA, United States 

Your goal – to improve the education process and better the lives of students – by connecting students to our services through search engine optimization

 

The Culture:

Chegg’s culture celebrates leadership at all levels and does not discriminate based on job descriptions or titles. The culture is open, with our “fast feedback” system implemented to encourage transparency. You will be given the latitude to drive and stretch to deliver mutual goals.

The Role:  SEO Business Manager

Chegg utilizes traffic from the search engines to connect learners to Chegg services. As the content catalog grows and new products and services are developed, tieing initiatives to business goals is becoming more and more complex.

The ideal candidate will act as the liaison between the larger SEO team and business leaders as well as develop models and communicate the need for different projects.

Responsibilities:

  • Interface with business leads to understand and disseminate overall business strategy to SEO Team
  • Work with SEO leads to compile and articulate overall SEO strategy
  • Analyze and interpret business trends as they relate to organic traffic growth
  • Work with business leads to establish and agree on tangible, measurable, and realistic organic goals
  • Develop and maintain monthly project plans and 6-12 month strategic road maps through the lens of agreed-upon goals
  • Work with Technical SEO Manager & Consumer Analytics to develop dashboards to track business KPIs as they relate to SEO
  • Work w/ SEO leads to identify and work on strategic growth initiatives such as an expansion of tactics and/or cross-channel opportunities
  • Help develop the SEO business plans through market analyses, identifying new opportunity areas, and anticipating challenges and/or creative solutions.
  • Responsible for the strategic oversight of campaigns and effectively articulating campaign results

Requirements:      

  • 10+ years experience in Search Engine Optimization (SEO)
  • Understanding of Search Engine Optimization (SEO) processes
  • Experience working with popular SEO tools
  • Experience with website analysis using a variety of analytics tools including Google Analytics & Adobe Analytics
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Ability to manage time, be self-motivated, and deliver projects on time.
  • Communicate clearly and effectively at multiple levels within the company.
  • Bachelor’s degree in Marketing / Business Administration or equivalent training or work experience

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

 

Video Shorts

Life at Chegg: https://jobs.chegg.com/Video-Shorts-Chegg-Services

Certified Great Place to Work!: http://reviews.greatplacetowork.com/chegg

Chegg Corporate Career Page: https://jobs.chegg.com/

Chegg India: http://www.cheggindia.com/

Chegg Israel: http://insider.geektime.co.il/organizations/chegg

Thinkful (a Chegg Online Learning Service): https://www.thinkful.com/about/#careers

 
Chegg out our culture and benefits!

http://www.chegg.com/jobs/benefits\
https://www.youtube.com/watch?v=YYHnkwiD7Oo
http://techblog.chegg.com/

Chegg is an equal opportunity employer

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