Senior SEO Manager needed at Academy Sports + Outdoors HQ in Katy, Texas

Help Wanted
Filled / Expired

Academy Sports + Outdoors

Katy, TX
Job Type
Full Time
Date Posted
February 2, 2022
5-10 yrs

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Work experience: 5-7 years SEO-specific experience


  • Must have data analysis skills and ability to make data-driven decisions and comprehensive analyses of program performance
  • Superior communication and interpersonal skills. Ability to work well and drive strategies across functional areas.
  • Must have solid experience in web analytics (Adobe/Omniture, Coremetrics, Google Analytics, etc.)
  • MS Excel advanced user
  • Experience with SEO Tools (SEM Rush, Google Search Console, Screaming Frog, Moz)
  • Proficiency in HTML, CSS and web site coding languages. A thorough understanding of how search engine crawlers and web sites work.
  • Ability to work with various types of data to develop and analyze trends and insights
  • A requirement of this interview process will be to conduct a detailed assessment of our website (


  • In this role the Senior Manager, SEO will create and implement strategic action plans; manage team members, measure and analyze program results, and iterate on program changes to optimize results
  • Will manage cross-functionally between Marketing, IT, Merchandising, Analytics and 3rd party vendors to optimize’s SEO investments.
  • Set priorities with inputs from a variety of constituents. Clearly articulates those priorities with strong analysis and solid business cases.
  • The Senior SEO Manager will also be responsible for leading a team and vendors to accomplish:

    • SEO content development
    • Link development
    • On-page audits and implementations
    • Training team members;
    • Keyword research, mapping and analysis;
    • Identifying new opportunities
    • Utilizing performance and web analytics data to prioritize next steps for short- and long-term planning purposes
  • High attention to detail, excellent organization skills and efficient problem solver.
  • Required to learn and follow company policies, procedures and safety rules.
  • Duties may change and associates may be required to perform other duties as assigned

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