--- title: "Senior Manager, Discoverability (SEO & AEO)" company: "Bentley Systems" job_type: "Full Time" location: "Massachusetts, United States, United States" salary: "" posted: "2026-07-31" url: "https://www.seojobs.com/job/senior-manager-discoverability-seo-aeo-bentley-systems-2/" apply_url: "https://www.linkedin.com/jobs/view/senior-manager-discoverability-seo-aeo-at-bentley-systems-4446784069?_l=en" categories: - "Senior Level SEO Jobs" - "Content Marketing Jobs" - "SEO Analytics Jobs" - "SEO Manager Jobs" - "Technical SEO Jobs" - "GEO/AI + LLM Jobs" tags: - "In-office/Hybrid Jobs" - "SEO Jobs in The United States" source: "geo_sync" --- # Senior Manager, Discoverability (SEO & AEO) **Company:** Bentley Systems **Location:** Massachusetts, United States, United States **Job type:** Full Time **Posted:** 2026-07-31 **Apply:** [https://www.linkedin.com/jobs/view/senior-manager-discoverability-seo-aeo-at-bentley-systems-4446784069?_l=en](https://www.linkedin.com/jobs/view/senior-manager-discoverability-seo-aeo-at-bentley-systems-4446784069?_l=en) --- Bentley Systems **Department:** Digital Marketing **Reports To:** Director of Digital Growth and Web Conversion **Direct reports**: 0 **Location:** Hybrid, Denver, CO or home-based, Boston, MA **Position Summary****Why Join Bentley Digital Marketing Now?**There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it. **About The Role**We are seeking a forward-thinking and highly strategic Senior Manager of Discoverability whose primary mandate is to ensure our corporate B2B website, content, and e-commerce storefront are not only ranking in traditional search results but are also being cited as authoritative sources by Large Language Models (LLMs) and generative search experiences. Reporting to the Director of Digital Growth and Web Conversion, you will lead our global organic discoverability strategy. This role requires a leader who can navigate the rapidly evolving landscape of how B2B buyers find information. You will own traditional Search Engine Optimization (SEO), pioneer our Answer Engine Optimization (AEO) and AI Optimization (AIO) strategies, and, in partnership with Content Strategy, develop the architectural and content strategies needed to feed algorithm-driven discovery platforms like YouTube and Reddit. **Responsibilities** - Search Strategy & Innovation - Marketing Alignment: Collaborate with the Paid Media team to align organic and paid search strategies, maximizing overall SERP real estate and optimizing customer acquisition costs (CAC). - Requires sitting or standing at will while performing work on a computer (or any other physical requirements). **Qualifications** - Experience: 8+ years of experience in digital marketing, with at least 5+ years dedicated to enterprise-level SEO and organic growth strategy. - B2B Expertise: Proven experience scaling organic traffic and pipeline generation within a complex B2B enterprise software or tech environment. - Executive Presence & Influence: Exceptional communication and presentation skills. Proven ability to pitch and "sell" strategies cross-functionally, build consensus without direct authority, and communicate key insights effectively to C-level executives. - AI & Search Evolution: Demonstrated understanding of the shift from traditional search to AEO/AIO, with a strong grasp of how LLMs process, retrieve, and cite information. - SEO Tools: Advanced, hands-on expertise with enterprise SEO platforms (e.g., Semrush, Ahrefs, BrightEdge) and technical crawling tools (e.g., Screaming Frog, Botify). - Analytics & Visualization: Proficiency in Google Search Console, Google Analytics 4, and data visualization tools (e.g., Power BI, Data Studio) to analyze organic funnels and report on performance. - Technical Acumen: Strong understanding of web technologies (HTML, CSS, JavaScript) and how they impact search engine crawling and indexing. Deep expertise in implementing structured data/schema markup. **What We Offer** - A great Team and culture – please see our colleague video. - An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start. - An attractive salary and benefits package. - A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. - A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact. **About Bentley Systems**Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com **Equal Opportunity Employer**Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice **Request An Accommodation**As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com