---
title: "Search Engine Optimization Specialists"
company: "The University of Utah"
job_type: "Full Time"
location: "Salt Lake, Utah, United States"
salary: ""
posted: "2026-09-12"
url: "https://www.seojobs.com/job/search-engine-optimization-specialists-the-university-of-utah/"
apply_url: "https://utah.peopleadmin.com/postings/208900"
categories:
  - "SEO Analytics Jobs"
  - "SEO Specialist Jobs"
  - "SEO Strategist Jobs"
  - "Technical SEO Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "SEO Jobs in The United States"
source: "geo_sync"
---

# Search Engine Optimization Specialists

**Company:** The University of Utah

**Location:** Salt Lake, Utah, United States

**Job type:** Full Time

**Posted:** 2026-09-12

**Apply:** [https://utah.peopleadmin.com/postings/208900](https://utah.peopleadmin.com/postings/208900)

---

**Job Summary**
As an SEO Specialist, you will play a pivotal role on the University of Utah Marketing and Communication’s Digital Team, serving as the subject matter expert driving organic search visibility, technical site performance, and content discoverability across our university’s web ecosystem. Reporting directly to the Associate Director of Digital Research and Operations, you will work in direct, daily partnership on strategic search initiatives—aligning search engine optimization with broader marketing, web accessibility, and digital governance goals. This role requires a balance of technical execution, SEO strategy and analytical insight. We are looking for a collaborative, proactive professional with strong hands-on SEO experience who thrives on solving technical web challenges and elevating university digital experiences. Learn more about the great benefits of working for University of Utah: benefits.utah.edu

**Responsibilities**
Key Responsibilities: Strategic Collaboration: Work in close, daily partnership with the Associate Director of Digital Research and Operations and the digital research team across all core SEO initiatives, establishing search performance benchmarks and aligning optimization efforts with university digital goals. Digital Campaign & SEO Synergy Reporting: Partner with content strategy and research teams to analyze and report on organic search results, landing page performance, and organic traffic impact driven by high-traffic digital advertising campaigns. Technical SEO & Site Hygiene: Conduct regular technical site audits across large-scale university web properties to identify and resolve issues related to crawlability, indexability, site speed, mobile usability, canonicalization, site architecture, and structured data. Keyword & Content Optimization: Perform comprehensive keyword research and intent analysis to guide content creators, web managers, and research teams. Optimize metadata, headings, on-page copy, and internal linking structures to maximize organic visibility. Search Analytics & Optimization: Track, analyze, and report on organic search performance, keyword rankings, backlink profiles, and conversion funnels using Google Analytics (GA4), Search Console, and enterprise SEO software. A/B Testing & Search Experimentation: Design and execute SEO experiments, testing title tags, meta descriptions, and structural layout changes to improve click-through rates ( CTR ) and user engagement. Branded Dashboard Development: Collaborate directly with the research team to design, build, and maintain branded, campus-partner-facing dashboards in Looker Studio and Tableau, ensuring data visualizations follow university brand standards and UI/UX best practices. SEO & Accessibility Integration: Collaborate with web and content teams to ensure on-page SEO strategies align seamlessly with digital accessibility standards ( WCAG 2.1 Level AA) and core web vitals.

**Minimum Qualifications**
EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience). Search Engine Optimization Specialist, III : Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.