---
title: "Principal Web Specialist – Healthcare Content & SEO"
company: "ATR International"
job_type: "Full Time"
location: "Lafayette, CO, United States"
salary: ""
posted: "2026-08-21"
url: "https://www.seojobs.com/job/principal-web-specialist-healthcare-content-seo-atr-international/"
apply_url: "https://www.linkedin.com/jobs/view/principal-web-specialist-%E2%80%93-healthcare-content-seo-at-atr-international-4456049642?_l=en&utm_source=seojobs.com"
categories:
  - "Senior Level SEO Jobs"
  - "SEO Analytics Jobs"
  - "SEO Content Jobs"
  - "SEO Strategist Jobs"
  - "In-house SEO jobs"
  - "SEO Contractor Jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "SEO Jobs in The United States"
source: "geo_sync"
---

# Principal Web Specialist – Healthcare Content & SEO

**Company:** ATR International

**Location:** Lafayette, CO, United States

**Job type:** Full Time

**Posted:** 2026-08-21

**Apply:** [https://www.linkedin.com/jobs/view/principal-web-specialist-%E2%80%93-healthcare-content-seo-at-atr-international-4456049642?_l=en&utm_source=seojobs.com](https://www.linkedin.com/jobs/view/principal-web-specialist-%E2%80%93-healthcare-content-seo-at-atr-international-4456049642?_l=en&utm_source=seojobs.com)

---

We are seeking an experienced Principal Web Specialist to create high-quality, evidence-based digital content for healthcare professionals and other industry audiences.

This role combines healthcare content development, SEO strategy, AI-driven search optimization and cross-functional content governance within a highly regulated environment.

**Key Responsibilities**

- Develop long-form, evidence-based website content that balances clinical accuracy, customer relevance, brand voice, readability and business objectives.
- Translate complex clinical and medical technology information into clear, engaging content for professional audiences.
- Apply SEO best practices, including keyword and search-intent alignment, title tags, meta descriptions, headings, internal linking and semantic optimization.
- Structure content for AI-driven discovery and answer engines using FAQs, concise answers and E-E-A-T principles.
- Manage content through medical, legal, regulatory, claims, privacy and brand approval processes.
- Analyze content performance and search insights to identify optimization opportunities.
- Collaborate with clinical, regulatory, legal, product marketing, UX, analytics, SEO and web production teams.
- Support website transformation, content migration and content restructuring initiatives.

**Required Qualifications**

- Bachelor’s degree or equivalent with at least seven years of relevant experience, or an advanced degree with at least five years of relevant experience.
- Significant experience writing healthcare, clinical, medical technology or life sciences content.
- Strong experience developing long-form web content for professional audiences.
- Advanced knowledge of SEO content strategy and on-page optimization.
- Experience working within regulated medical, legal, claims or brand-review environments.
- Ability to interpret website performance data and search insights.
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to influence decisions and manage competing priorities without direct authority.

**Preferred Qualifications**

- Experience with website transformation, content migration or content restructuring.
- Knowledge of GEO, AEO, AI search, structured answers, FAQs and entity-focused content.
- Understanding of healthcare buyer journeys, including healthcare professionals, administrators and procurement stakeholders.
- Experience developing solution narratives and messaging frameworks across multiple product brands.
- Experience supporting global websites, including regional, governance and language considerations.

The hiring team is moving quickly and plans to begin interviewing qualified candidates promptly.

**Location:** Lafayette, CO

**Pay Rate:** $45–$60 per hour