---
title: "Marketing Manager - Demand Generation, SEO, Content & Product Marketing"
company: "IOTAP Inc."
job_type: "Full Time"
location: "Reston, VA, United States"
salary: ""
posted: "2026-05-08"
url: "https://www.seojobs.com/job/marketing-manager-demand-generation-content-product-marketing-iotap-inc-us-positions/"
apply_url: "https://click.appcast.io/t/SdTexRgQ98thB25NFtQNZygBw6HQyU4W7BDCcQasJkoT59TkPKWBSQ2Njuof-eGu3v3JsqVVCvplmxmcEA2X-A==?sar_id=276pv979&jpos=348"
categories:
  - "Mid Level SEO Jobs"
  - "Content Marketing Jobs"
  - "SEO & PPC Jobs"
  - "SEO Analytics Jobs"
  - "SEO Manager Jobs"
  - "SEO Product Manager Jobs"
  - "SEO Agency Jobs"
tags:
  - "SEO Jobs in The United States"
source: "geo_sync"
---

# Marketing Manager - Demand Generation, SEO, Content & Product Marketing

**Company:** IOTAP Inc.

**Location:** Reston, VA, United States

**Job type:** Full Time

**Posted:** 2026-05-08

**Apply:** [https://click.appcast.io/t/SdTexRgQ98thB25NFtQNZygBw6HQyU4W7BDCcQasJkoT59TkPKWBSQ2Njuof-eGu3v3JsqVVCvplmxmcEA2X-A==?sar_id=276pv979&jpos=348](https://click.appcast.io/t/SdTexRgQ98thB25NFtQNZygBw6HQyU4W7BDCcQasJkoT59TkPKWBSQ2Njuof-eGu3v3JsqVVCvplmxmcEA2X-A==?sar_id=276pv979&jpos=348)

---

### Description:



IOTAP is the creator of Work 365. *Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer’s needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.*

visit:

www.work365apps.com



### **What You’ll Do**


**Demand Generation & Growth Marketing**

- Plan and execute **multi-channel marketing campaigns** (webinars, LinkedIn, email, paid ads, SEO).
- Own **lead generation**—drive inbound traffic, optimize conversion rates, and track campaign ROI.
- Manage **LinkedIn Ads, Google Ads, and paid media campaigns** for maximum effectiveness.
- Coordinate **webinars and external events**, driving attendance and engagement.
- Analyze **campaign performance, website traffic, and conversion rates**, making data-driven improvements.


**Content & Product Marketing**

- Develop and manage **blog posts, case studies, whitepapers, email campaigns, and ad copy**.
- Own and execute the **social media strategy**, primarily focusing on **LinkedIn**.
- Craft compelling messaging around **Work 365’s product features, benefits, and differentiators** for IT service providers and Microsoft partners.
- Work closely with **leadership and technical teams** to translate product updates into market-ready messaging.
- Optimize **SEO strategy**, ensuring high-ranking content that attracts the right audience.


**Collaboration & Execution**

- Work with potential **external vendors** for paid ads, SEO, and content creation, ensuring alignment with company goals.
- Collaborate with **senior leadership** (including CMO & technical teams) to refine messaging and marketing strategy.
- Own **marketing automation & CRM workflows** in **HubSpot** to nurture and convert leads.
- Continuously track and report on **KPIs**, refining strategies based on performance insights.



### Requirements:



- **3–6 years** of marketing experience, ideally in **B2B SaaS, IT services, or Microsoft partner ecosystems**.
- Proven **demand generation experience**—running LinkedIn Ads, Google Ads, SEO, and email marketing.
- Strong **content marketing skills**, including blog posts, case studies, and email sequences.
- Experience managing **webinars and virtual events**, driving engagement and conversions.
- Hands-on experience with **HubSpot** (or similar marketing automation tools).
- Data-driven mindset—able to **analyze marketing performance and optimize accordingly**.
- Self-starter, able to execute independently and work cross-functionally.



### **Why Join Us?**


Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and **shape the marketing strategy**—your impact will be visible and measurable.
Competitive salary with **growth opportunities** based on performance.