--- title: "Manager of SEO, Technical & Content" company: "Nothing Bundt Cakes" job_type: "Full Time" location: "Dallas, Texas, United States" salary: "" posted: "2026-09-30" url: "https://www.seojobs.com/job/manager-of-seo-technical-content-nothing-bundt-cakes/" apply_url: "https://recruiting2.ultipro.com/not1001bundt/jobboard/1e32096c-4203-47af-bd15-91cecb076761/opportunitydetail?opportunityid=f78ea6ef-ab8b-49f0-9c78-f2170cb5b8f0" categories: - "Content Marketing Jobs" - "SEO Analytics Jobs" - "SEO Content Jobs" - "SEO Manager Jobs" - "Technical SEO Jobs" - "In-house SEO jobs" - "GEO/AI + LLM Jobs" tags: - "In-office/Hybrid Jobs" - "SEO Jobs in The United States" source: "geo_sync" --- # Manager of SEO, Technical & Content **Company:** Nothing Bundt Cakes **Location:** Dallas, Texas, United States **Job type:** Full Time **Posted:** 2026-09-30 **Apply:** [https://recruiting2.ultipro.com/not1001bundt/jobboard/1e32096c-4203-47af-bd15-91cecb076761/opportunitydetail?opportunityid=f78ea6ef-ab8b-49f0-9c78-f2170cb5b8f0](https://recruiting2.ultipro.com/not1001bundt/jobboard/1e32096c-4203-47af-bd15-91cecb076761/opportunitydetail?opportunityid=f78ea6ef-ab8b-49f0-9c78-f2170cb5b8f0) --- ### Position Summary Nothing Bundt Cakes operates 800+ bakery locations, and organic search is one of our highest-converting acquisition channels — SEO traffic converts well above the average of other channels. This role owns the technical foundation that makes that possible: site architecture and structured data, Core Web Vitals, multi-location listings accuracy across dozens of directory partners, and our emerging visibility in AI Overviews and generative/answer-engine search. The role also extends into on-site content ownership and lightweight product management of our AI chatbot vendor relationship. This is a hands-on, individual-contributor role for someone who is equally comfortable in Google Search Console and Screaming Frog as they are writing a schema spec, drafting a franchise landing page from scratch, or shaping a chatbot's conversation logic. Unlike many technical SEO roles, this one has no separate copywriter to hand content off to — the person in this seat is the one writing and publishing on-site SEO content, not just directing someone else's. ### Accountabilities/Duties: #### **Technical SEO Architecture:** - Implement and QA structured data (schema.org) across templates — product/location schema, PLP and PDP markup, and catching regressions such as incorrect CDN image URLs in schema output - Manage indexation controls: robots.txt (including staging vs. production behavior), and noindex directives at the category, page, and product level - Own Core Web Vitals and mobile page-speed performance, partnering with Engineering on fixes that affect conversion and organic rankings - Run recurring technical audits (crawl health, indexation, redirects, canonicalization) and turn findings into prioritized engineering tickets - Lead international SEO setup for new market launches — hreflang, canonical, and sitemap strategy (e.g., current Canada site expansion) - Serve as the SEO reviewer/approver on engineering tickets that touch metadata, markup, or crawlability before they ship to production **High-Scale Multi Location SEO** - Manage on-site location metadata, local landing page content, and organic health for every bakery location - Own the listings/data-aggregator integration (e.g., RioSEO submission API) that syncs hours, opening dates, and location status to Google, Yelp, Facebook, and other directories - Monitor listings-change alerts daily and resolve data discrepancies before they reach guests - Manage Google Business Profile at scale, including new-location onboarding and review/reputation escalations in partnership with Marketing and Franchise Support - Coordinate with Franchise Support and Reporting on location data accuracy (naming, status, opening dates) as bakeries open, rename, or close **AO/GEO – AI & Answer-Engine Visibility** - Develop and maintain technical and content strategies that improve Share of Voice in AI Overviews and other LLM-driven search results - Track AEO/GEO performance using SEO platforms (e.g., SEOClarity, SE Ranking) and report on Share of Voice against industry benchmarks - Structure content and markup specifically to be well-parsed by generative search systems, in addition to traditional ranking factors - Stay ahead of a fast-moving space — this function did not exist in most SEO roles two years ago and is evolving quickly **Conversational AI Product Management (Chatbot)** - Own the vendor relationship with our chatbot platform (Quiq), including roadmap planning, requirements, and prioritization - Write user stories and acceptance criteria for chatbot features (e.g., order/loyalty lookups, product recommendations, location-aware responses) - Tune conversation/model logic and prompts so the bot resolves guest questions accurately and supports revenue goals - Track post-launch KPIs (containment rate, conversion, guest satisfaction) and drive iteration with the vendor and internal Engineering/Analytics partners **SEO Content Ownership** - Write and publish SEO-optimized copy for key landing pages (franchise opportunities, location pages, seasonal/product pages) end-to-end, from outline to shipped page - Own on-site metadata (titles, descriptions, headers) across the site and every new page launch - Run a content refresh program: identify underperforming or outdated pages via rankings/traffic data and rewrite them on a regular cadence - Maintain and prioritize the content backlog as part of the broader site roadmap (technical SEO, content, and IA improvements), and report on publishing velocity - Keep content aligned to brand voice and tone while writing for search intent, coordinating with Marketing on brand guardrails rather than handing off execution to them   ### Core Values/Leadership Competencies: - *Servant’s Heart* - Developer of people - Vision casting - Leads by example - *Spirit of a Champion* - Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses! - Excellence driven, desires feedback and improvement - Exhibits sound judgment - *Genuine* *Connections* - Intensely collaborative - Professional with the ability to influence at all levels - Communicates often and openly   ### Education/Certifications and Work Experience Requirements: **Required:** - 5+ years in technical SEO, ideally including enterprise, multi-location, or franchise-model experience - Hands-on expertise with structured data / schema.org implementation and troubleshooting - Working knowledge of Core Web Vitals, crawl/indexation management, and site migrations - Experience managing local/location-based SEO and business listings at scale (Google Business Profile, listing aggregators) - 3+ years writing and publishing SEO-optimized web copy — this role writes content directly, with no dedicated copywriter to hand it to - Strong editorial judgment: able to write on-brand, guest-facing copy as well as technical specs - Familiarity with Google Search Console, GA4, and a technical crawler (e.g., Screaming Frog) - Able to work directly with Engineering — comfortable in Jira, reading tickets, and writing clear technical requirements **Strongly Preferred:** - Experience optimizing for AI Overviews / generative search (AEO/GEO) — this is a fast-growing, premium-paid specialization - International SEO experience (hreflang, multi-region site structure) - Exposure to conversational AI / chatbot product management, prompt design, or vendor management - Experience with enterprise SEO platforms such as SEOClarity, SE Ranking, or BrightLocal-style tools **Tools used in this role** **Google Search Console  ·  GA4 / GTM  ·  Screaming Frog  ·  GTmetrix  ·  SEOClarity  ·  SE Ranking  ·  RioSEO  ·  Google Business Profile  ·  Jira / Confluence  ·  Schema.org / JSON-LD** ** ** **Why Nothing Bundt Cakes?**  We offer a competitive benefits package including medical/dental/vision insurance, employee life insurance, PTO, paid holidays, 401(k), and cake and Bundtwear allowances. We provide a casual and collaborative work environment with a focus on increasing your wellbeing through company events, celebrations, and regular volunteer opportunities.   [CA Applicant Privacy Policy](https://www.nothingbundtcakes.com/privacy-notice-california-job-applicants/)