---
title: "Lead SEO Specialist"
company: "mtc."
job_type: "Full Time"
location: "Dundee, Scotland, United States"
salary: ""
posted: "2026-08-26"
url: "https://www.seojobs.com/job/lead-seo-specialist-mtc/"
apply_url: "https://www.linkedin.com/jobs/view/lead-seo-specialist-at-mtc-4459158672?_l=en&utm_source=seojobs.com"
categories:
  - "Senior Level SEO Jobs"
  - "SEO Analytics Jobs"
  - "SEO Manager Jobs"
  - "SEO Specialist Jobs"
  - "Technical SEO Jobs"
  - "SEO Agency Jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "SEO Jobs in The United States"
source: "geo_sync"
---

# Lead SEO Specialist

**Company:** mtc.

**Location:** Dundee, Scotland, United States

**Job type:** Full Time

**Posted:** 2026-08-26

**Apply:** [https://www.linkedin.com/jobs/view/lead-seo-specialist-at-mtc-4459158672?_l=en&utm_source=seojobs.com](https://www.linkedin.com/jobs/view/lead-seo-specialist-at-mtc-4459158672?_l=en&utm_source=seojobs.com)

---

We partner with clients across all sectors - ecommerce, fashion, healthcare & pharmacy, automotive, food & drink, hospitality and others.

### About the role

We are currently looking for experienced Lead SEO Specialist who will combine hands-on technical SEO with the leadership of a talented team of 3 - 4 SEO specialists and 1 - 2 marketing developers and identifying key areas of opportunity. Reporting to the Marketing Director, you will be responsible for:

### Leading your team

- Leading and supporting a team of SEO specialists through regular one-to-ones, day-to-day management and clear guidance
- Carrying out our quarterly performance management process, reviewing performance against KPIs and setting development goals
- Proactively looking after team wellbeing and fostering a collaborative, inclusive team environment
- Identifying support and training needs, and facilitating coaching and development sessions
- Supporting recruitment, onboarding and the ongoing growth of your team, and flagging any concerns early

### Delivering for clients

### Strategy & Planning

- Design, develop, and implement effective SEO strategies that align with the clients business goals.

### Website Analysis

- Audit and analyse websites to identify areas for improvement.

### Keyword Research

- Identify powerful keywords to drive the most valuable traffic.

### On-Page SEO

- Optimize website content, meta descriptions, meta tags, URL structures, and other on-page elements.

### Content Strategy

- Developing content for client sites to help advance keyword rankings.

### Monitor & Report

- Track, report, and analyse website analytics and present SEO strategies, work done and key findings to clients regularly.

### SEO Tools

- Utilize SEO tools like Google Analytics, Google Search Console, SEMrush, etc., to monitor and analyse rankings and ongoing SEO initiatives.

### Technical SEO

- Audit and enhance the website's architecture, site speed, mobile search efforts, and other technical elements.

### Stay Updated

- Keeping the team ahead of the curve on search, including AI-driven search and the use of AI tooling.

### Collaborate

- Work closely with web developers, account managers, and the wider marketing teams to optimize and implement SEO strategies.

### Your Qualifications and Skills

- Natural leadership qualities: a genuine people person who takes a keen interest in supporting others and building a strong team
- Excellent communication skills and the ability to lead by example in a busy, fast-moving environment.
- A proactive, solutions-focused mindset with a real commitment to client success
- Proven SEO experience, 3+ years, with a track record of successfully improving organic search rankings and increasing web traffic, ideally within an agency or multi-client environment
- Familiarity with AI tooling and how it is reshaping search and SEO
- Experience with web analytics, web design, and web development.
- Experience of GA4, GTM and how to deploy tags and link up data layers.
- Strong analytical skills for understanding ranking algorithms and potential issues.
- Strong organizational, time-management, and analytical skills.
- Confident at speaking to clients and can explain complex SEO issues or scenarios in a way that a client would understand.
- Preference will be given to candidates who are near our offices and are willing to join us in the office part of the week.

### Pay & Benefits

- £35,000 - £42,000 per annum (DOE)
- Regular pay reviews
- Hybrid office schedule
- Pension scheme
- Enhanced Sick Pay
- Optional paid trips to offices abroad
- 24 - 37 work holidays per year including your birthday
- Parent friendly hour based holiday booking policy
- International experience
- Retail and leisure discounts
- Employee Assistance Programme / Virtual GP
- Flexible starting time options
- Regular social events