---
title: "Lead Analyst - AEO/SEO"
company: "Icertis"
job_type: "Full Time"
location: "Pune, Maharashtra, India"
salary: ""
posted: "2026-08-15"
url: "https://www.seojobs.com/job/lead-analyst-aeo-seo-icertis/"
apply_url: "https://iaaviz.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/7640"
categories:
  - "Senior Level SEO Jobs"
  - "Content Marketing Jobs"
  - "SEO Analyst Jobs"
  - "SEO Analytics Jobs"
  - "Technical SEO Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "IN"
source: "geo_sync"
---

# Lead Analyst - AEO/SEO

**Company:** Icertis

**Location:** Pune, Maharashtra, India

**Job type:** Full Time

**Posted:** 2026-08-15

**Apply:** [https://iaaviz.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/7640](https://iaaviz.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/7640)

---

**Responsibilities**

**Organic Growth Strategy**

- Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives.
- Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline.
- Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices.

**Search Engine Optimization (SEO)**

- Own technical, on-page, and off-page SEO initiatives.
- Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking.
- Conduct keyword and intent research to identify high-value content opportunities.
- Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives.
- Partner with Engineering and Web teams to implement technical SEO recommendations.

**Answer Engine Optimization (AEO)**

- Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences.
- Implement structured data and schema markup to improve content discoverability.
- Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers.
- Improve answer inclusion, citation readiness, and AI-driven zero-click search visibility and voice search performance.

**Generative Engine Optimization (GEO)**

- Develop strategies to improve brand visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences.
- Optimize content for AI retrieval, citations, source credibility and entity recognition.
- Monitor AI-generated responses for brand accuracy, competitive positioning, source coverage and emerging opportunities.
- Build frameworks to measure AI visibility, citations, answer inclusion, and share of voice.

 

**Content & Cross-functional Leadership**

- Partner with Product Marketing and Content teams to develop SEO-optimized product, solution, industry, comparison, and thought leadership content.
- Collaborate with Demand Generation, Product, Engineering, Design, PR, and Regional Marketing teams to ensure every major campaign and product launch is optimized for organic discovery.
- Lead SEO and AI search best practices across content creation and website development.

**Analytics & Optimization**

- Define and track KPIs across SEO, AEO, GEO and emerging AI visibility signals.
- Monitor rankings, organic traffic, AI visibility, citations, engagement, and pipeline contribution.
- Build executive dashboards and present actionable insights to senior leadership.
- Continuously test, measure, and optimize strategies to improve performance.

**Qualifications**

- 8–12 years of experience in SEO, Organic Growth, or Digital Marketing, with at least 3–5 years in a leadership role.
- Proven experience developing and scaling SEO strategies for B2B SaaS or enterprise technology companies.
- Strong understanding of technical SEO, semantic search, structured data, information architecture, and website optimization.
- Familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles and evolving AI search ecosystems.
- Experience collaborating with Product, Engineering, and Content teams to implement scalable optimization initiatives.
- Strong analytical skills with experience translating data into actionable business insights.
- Excellent stakeholder management, communication, and project management skills.
- Experience in the CLM platform space or enterprise legal technology space is a plus.

 

**Preferred Skills**

- Experience with enterprise CMS platforms and large-scale websites.
- Knowledge of entity-based SEO, knowledge graphs, and AI search optimization techniques.
- Familiarity with tools such as Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Looker Studio, and AI search monitoring platforms.
- Experience leveraging AI tools and automation to improve SEO workflows and content optimization.