---
title: "Head of SEO (Porto/Hybrid)"
company: "Winalist"
job_type: "Full Time"
location: "Porto, Porto, Portugal"
salary: ""
posted: "2026-05-18"
url: "https://www.seojobs.com/job/head-of-seo-porto-hybrid-winalist/"
apply_url: "http://taleez.com/apply/seo-manager-porto-hybrid-porto-winalist"
categories:
  - "Senior Level SEO Jobs"
  - "Content Marketing Jobs"
  - "SEO Analytics Jobs"
  - "SEO Content Jobs"
  - "SEO Director Jobs"
  - "SEO Manager Jobs"
  - "SEO Strategist Jobs"
  - "Technical SEO Jobs"
  - "SEO Agency Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "Remote SEO Jobs"
  - "EU"
source: "geo_sync"
---

# Head of SEO (Porto/Hybrid)

**Company:** Winalist

**Location:** Porto, Porto, Portugal

**Job type:** Full Time

**Posted:** 2026-05-18

**Apply:** [http://taleez.com/apply/seo-manager-porto-hybrid-porto-winalist](http://taleez.com/apply/seo-manager-porto-hybrid-porto-winalist)

---

## About

Winalist

Winalist is an all-in-one platform that connects wine enthusiasts with unique, curated wine experiences around the world. Our value proposition centers on convenience, variety, and exclusivity. We aggregate vineyards, wine-tasting sessions, tours, and wine-related events on a single platform, allowing customers to discover and book these experiences in a few simple clicks. Furthermore, our algorithm offers personalized recommendations based on user preferences, thereby enhancing customer satisfaction and encouraging repeat business.

Travelers from all over the world can easily book a visit to cellars in Champagne, a tasting workshop in Burgundy, a stroll through the vineyards in Bordeaux, etc.

Today Winalist has partnered with around 1,500 wineries and offers 3000+ experiences in France, Italy, Spain, Portugal and in the US.
We are looking for new talents to help us build the next leader in wine tourism.

## Job description

**Keyword Research & Content Optimization:**

- Perform thorough keyword research to identify high-impact terms for target audiences.
- Optimize existing website content and create detailed briefs for content teams to ensure SEO best practices are followed.
- Collaborate with copywriters and content creators to ensure on-page SEO aligns with keyword strategy.

**Technical SEO:**

- Audit and optimize website structure, site speed, and mobile responsiveness.
- Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content.
- Ensure proper implementation of meta tags, structured data, and schema markup.

**Link Building & Off-Page SEO:**

- Develop and execute a white-hat link-building strategy, focusing on quality backlinks from reputable sources.
- Collaborate with PR and content teams to acquire backlinks through partnerships and guest posts.

**Analytics & Reporting:**

- Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
- Provide regular reports on key SEO metrics, including traffic, rankings, and conversions.
- Use insights to refine strategies and prioritize SEO initiatives.

**Stay Updated on Trends:**

- Keep up-to-date with changes in search engine algorithms and SEO best practices.
- Experiment with emerging SEO trends, tools, and techniques to maintain a competitive edge.

## Profile

- **Experience:** 2+ years of proven experience in SEO, preferably in the travel, hospitality, or e-commerce industries.
- **Technical Expertise:** In-depth knowledge of SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, or similar.
- **Analytical Skills:** Proficiency in Google Analytics, Google Search Console, and other analytics tools.
- **Content SEO:** Strong understanding of keyword optimization, content marketing, and on-page SEO techniques.
- **Technical SEO Knowledge:** Experience with HTML, CSS, and JavaScript for SEO purposes is a plus.
- **Languages:** Fluent in English; knowledge of French or other European languages is advantageous.
- **Detail-Oriented:** Strong organizational skills with an eye for detail and a passion for data-driven decisions.
- **Passion for Travel & Wine:** A genuine interest in wine culture and tourism is highly desirable.