---
title: "Growth Marketer"
company: ""
job_type: "Full Time"
location: "Remote, United States"
salary: ""
posted: "2026-08-30"
url: "https://www.seojobs.com/job/growth-marketer/"
apply_url: "https://ats.rippling.com/just-appraised-jobs/jobs/52e022a8-c1ca-49b8-9c80-952bbd9c7e81"
categories:
  - "Content Marketing Jobs"
  - "SEO Analytics Jobs"
  - "SEO Content Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "SEO Jobs in The United States"
  - "Remote SEO Jobs"
source: "geo_sync"
---

# Growth Marketer

**Location:** Remote, United States

**Job type:** Full Time

**Posted:** 2026-08-30

**Apply:** [https://ats.rippling.com/just-appraised-jobs/jobs/52e022a8-c1ca-49b8-9c80-952bbd9c7e81](https://ats.rippling.com/just-appraised-jobs/jobs/52e022a8-c1ca-49b8-9c80-952bbd9c7e81)

---

****About the role****

Just Appraised is looking for a Growth Marketer to build and run the programs that turn our existing customer base and top-of-funnel activity into pipeline: customer marketing, proactive email lead gen, webinars, and case studies, with room to pick up light product marketing work along the way.

This is a full-stack, hands-on role. The right person leans demand gen over pure-play product marketing, is comfortable owning a program end to end rather than a single piece of it, and doesn't need a big team to get things shipped. Design chops are a real plus, not a requirement.

****What you'll do****

****Customer Marketing****

- Own marketing programs that drive expansion within our existing customer base, partnering closely with Customer Success on cross-sell and upsell plays. This is one of the biggest open opportunities in the function today.
- Build a customer marketing motion (updates, community/advocacy touchpoints, lifecycle comms, customer advisory, customer reference program) that increases engagement and gives Sales and CS more to work with.

****Email Marketing****

- Stand up proactive, always-on lead gen email programs. This channel doesn't exist today, so the first job is building it, not just optimizing something already running.
- Own nurture and reactivation sequences, segmentation, cadence, and reporting (opens, clicks, MQLs generated).

****Webinars, Full Stack****

- Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences.
- Partner with Sales, CS, and internal subject matter experts to source content and speakers.
- Report on registration, attendance, and pipeline contribution.

****Case Studies****

- Source, write, and publish customer case studies that give Sales credible proof points to use in active deals.
- Coordinate with Customer Success to identify strong stories and get them through approval.

****Light Product Marketing****

- Support product marketing on an as-needed basis: sales-facing roadmap slides, launch collateral, competitive input.

****Design (bonus, not required)****

- Comfortable building clean, on-brand visual assets (slides, one-pagers, social graphics) without needing to hand every asset to a designer.

****Key KPIs for the Role:****

- ****Expansion pipeline / ARR**** → Pipeline and revenue sourced from customer marketing programs, in partnership with CS
- ****Email-sourced MQLs/SQLs**** → Since this is a new channel, early KPIs should track whether it's built and producing before shifting to pure optimization
- ****Webinar performance**** → Registration, attendance, and pipeline contribution
- ****Case studies in active use**** → Case studies published and used by Sales in live deals
- ****Product marketing turnaround**** → Sales enablement and roadmap collateral delivered on time for key moments

****Qualifications****

- B2B marketing experience, demand-gen leaning, ideally in B2B SaaS
- GovTech marketing experience preferred but not required
- Hands-on experience running email marketing programs end to end, not just briefing someone else
- Experience owning webinars start to finish, not just one piece of the process
- Comfortable writing customer case studies and shepherding them through internal and customer approval
- Some exposure to product marketing (positioning, launch content, sales enablement) is a plus, not required
- Design/visual skills are a strong plus
- Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist

****Tech stack****

— familiarity and previous usage of tools is preferred, but not required:

- Salesforce
- Hubspot
- Zoom Webinar

   

****Our culture****

- EQ > IQ: We value great minds and the ability to communicate with empathy
- Customer Comes First: We work closely with our clients to understand their needs and how they use our products
- Start-to-Finish Ownership: We take responsibility for anything we can influence
- Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product
- Fast-Paced Environment: The “growth mindset” is key to our success. If it won’t break anything, go for it!