---
title: "GEO & SEO Lead"
company: "Antal"
job_type: "Full Time"
location: "Poland"
salary: ""
posted: "2026-08-19"
url: "https://www.seojobs.com/job/geo-seo-lead-antal/"
apply_url: "https://antalpl.traffit.com/public/an/34d169acb8e7f5beb2cbbffb8d1c4a2d696e394167636f3d"
categories:
  - "SEO Analytics Jobs"
  - "SEO Strategist Jobs"
  - "Technical SEO Jobs"
  - "In-house SEO jobs"
  - "SEO Contractor Jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "EU"
source: "geo_sync"
---

# GEO & SEO Lead

**Company:** Antal

**Location:** Poland

**Job type:** Full Time

**Posted:** 2026-08-19

**Apply:** [https://antalpl.traffit.com/public/an/34d169acb8e7f5beb2cbbffb8d1c4a2d696e394167636f3d](https://antalpl.traffit.com/public/an/34d169acb8e7f5beb2cbbffb8d1c4a2d696e394167636f3d)

---

# GEO & SEO Technical Lead

**Location:** Warsaw, Poland (on-site presence required; relocation/travel costs not covered)
**Contract type:** B2B contract
**Client:** A global FMCG company with a portfolio of leading household, health and hygiene brands
**Start date:** ASAP — we are happy to wait for the right person

## About the Role

We are looking for a **GEO & SEO Technical Lead** to help our client build the technical foundation for how their brands are discovered — not just on Google, but inside AI-driven answer engines like ChatGPT, Claude, Gemini and Perplexity.

This is a newly created role. No one has done this job on this market before you. You won't be asked to own the full business strategy — the client already has strong business stakeholders for that. What they need is a **technical authority and trusted advisor**: someone who can sit in the room with category directors, regional IT leads and technology vendors, and clearly separate what actually works from what only looks good on a slide.

You'll help define a global standard for GEO/AEO/SEO that regional teams — who are already running their own local initiatives — can adopt, rather than reinvent independently.

## What You'll Do

- Define GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and technical SEO strategy, aligned with business objectives across markets.
- Act as a technical business partner to Marketing, eCommerce, Product and Content teams.
- Lead the evaluation, selection and implementation of GEO/SEO platforms and vendors — assessing what's real versus what's marketing.
- Define and track KPIs including AI Visibility, Share of Prompt, Share of Model and Organic Visibility.
- Drive adoption of chosen technology platforms and monitor their performance against business KPIs.
- Set technical SEO standards and governance to be used as a global reference across regions.
- Represent the technical/technology point of view in meetings with senior stakeholders and external vendors.

## What We're Looking For

**Experience**

- 5+ years in SEO and search optimization, including technical, enterprise, international and e-commerce SEO.
- Hands-on experience with GEO, AEO or AI Search — this is a must, not a nice-to-have.
- Track record leading enterprise-level or global initiatives.
- Strong stakeholder management and business partnering skills — comfortable presenting to senior management and challenging vendors.

**Expertise**

- Technical SEO, Enterprise SEO, International SEO, E-commerce SEO.
- Solid understanding of LLMs, GEO, AEO, RAG (Retrieval-Augmented Generation) and prompt engineering.
- Familiarity with AI Visibility measurement and Share of Prompt / Share of Model methodologies.

**Profile**

- Backgrounds in e-commerce or retail are strongly preferred.
- Candidates from data science / analytics backgrounds who have evolved into GEO/AI-search will also be considered, provided they demonstrate strong business understanding — not only technical depth.
- Executive presence, strategic thinking and strong communication skills. You need to be as credible in front of a category director as in front of a room full of vendors.

## Practical Details

- This is a **B2B contract role**
- Recruitment process is short and efficient: **one interview, approximately 1.5 hours**.
- Remote work is possible, but candidates **must be willing and able to travel to Warsaw** when needed.