Director, SEO ~ ESPN ~ Bristol Connecticut (hybrid)

Help Wanted

ESPN

Location
Bristol, Connecticut
Job Type
Full Time
Salary
Competitive
Date Posted
July 22, 2022
Experience
5-10 yrs
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Departmental Summary:

The Director, SEO, will be responsible for identifying ESPN’s current and future audience expansion opportunities. The ideal candidate will have experience in analyzing trends and data sets, a proven track record building audiences on third-party platforms and an expert understanding of the digital media landscape. The Director manages both people and process, and requires an understanding of a 24/7 news environment that includes desktop, mobile, social and personalized platforms. The person in this role will be responsible for executing the day-to-day search optimization strategy for ESPN’s digital sports coverage, working with editorial leadership across teams. This job is based in Bristol, CT.

Position Summary:

The Director, SEO, will be responsible for identifying ESPN’s current and future audience expansion opportunities. The ideal candidate will have experience in analyzing trends and data sets, a proven track record building audiences on third-party platforms and an expert understanding of the digital media landscape. The Director manages both people and process, and requires an understanding of a 24/7 news environment that includes desktop, mobile, social and personalized platforms. The person in this role will be responsible for executing the day-to-day search optimization strategy for ESPN’s digital sports coverage, working with editorial leadership across teams. This job is based in Bristol, CT.

Responsibilities:

  • Identify, research and assess new strategic audience opportunities and develop a plan to target and develop these new audiences, ensuring audience goals are met and exceeded.
  • Provide advance as well as real-time insights aimed at increasing audience reach, suggesting optimization practices that result in more traffic back to our platforms.
  • Oversee experiments, collaborating with teams across Editorial, Product and Audience Engagement.
  • Develop a framework for making decisions around data, utilizing analytics and testing to identify opportunities to attract new users, broaden impact and deepen engagement.
  • Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content key phrases and generating search-friendly ideas for the site across all verticals.
  • Extract, clean and package data, and present critical, easy-to-digest insights to allow content creators to make informed decisions.
  • Evaluate and provide insights into new social/digital platforms, staying on top of the industry news, trends and developments, including Search, Social and other off-platform algorithm changes
  • A comprehensive knowledge of data tools such as Adobe Analytics, Chartbeat, Google Analytics and experience working with third-party platforms such as Apple News, Flipboard, Smartnews, and Reddit.

Qualifications:

  • A minimum of 8 years of experience in a news environment, including at least three years in people management.
  • Clear record of growing audiences across multiple channels
  • Understanding and appreciation of news, story play and trending topics.
  • Highly curious, collaborative and passionate about digital media
  • Excellent verbal and written communication skills and news judgment.
  • Basic knowledge of all major sports.
  • Knowledge of web authoring tools and software, search engines and audience acquisition.

Preferred Qualifications:

  • Experience with driving audience expansion through off-platform channels for original content
  • Familiarity with tools that measure online traffic, consumer habits and usage patterns

Required Education:

High School Diploma

Preferred Education:

Bachelor’s Degree in related field

Additional Information: (i.e. physical requirements, holiday, nights, weekend shifts, etc.)

About ESPN and Sports Content:

The ESPN and Sports Content group acquires and produces ESPN’s live sports programming, as well as sports news and original and non-scripted sports-related content, for The Walt Disney Company’s cable channels, ESPN+, and ABC.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Productions, Inc, which is part of a business we call ESPN.

ESPN Productions, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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