Director of SEO needed at Seniorly (a senior living marketplace)

Help Wanted


Remote or San Francisco, CA
Job Type
Full Time
$95,000 - $140,000
Date Posted
April 8, 2022
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Seniorly is a high-growth marketplace modernizing the search for senior living. We combine advanced technology, high-touch support, and family-centricity to help loved ones and older adults find the right living arrangements for their needs and budget. Seniorly currently supports 5 million visitors every year on this essential journey and is evolving the $100bn senior living industry.


Help Seniorly evolve senior living for the modern world, and provide real value to change the lives of millions. We’re looking for a Director of SEO with expertise in executing SEO strategies and tactics at scale. As a member of our Growth team, you will be responsible for driving demand generation using strong collaboration skills, innovative ideas and excellent project management. The ideal candidate is passionate about SEO, hands on, aligned with our mission – and fun!

This role will:

  • Develop and execute a comprehensive SEO strategy including content, technical SEO, linking, social, and any other aspects to drive long term sustainable growth
  • Demonstrate predictable and reliable improvement in categorical rank position and traffic; meet (and surpass) annual visitor growth and lead goals
  • Work closely with other teams (content, product, engineering, design, analytics) to develop and innovate and customer-centric roadmap
  • Partner with content leaders to build an integrated SEO content program that drives prospects to relevant content and into efficient decision journeys
  • Identify new ways of increasing organic ranking, traffic, and revenue by building trust with customers and brands
  • Deep understanding of metrics, reporting and levers for growth; able to clearly articulate strategic approach, opportunities, and risk
  • Develop and execute by SEO/demand generation roadmap and testing plans; drive program optimization through strategic use of data, rigorous testing, and strong reporting


  • Passion for SEO: you’ll need to love all aspects of SEO from content development to backlinking, technical SEO to PR. You’ll need to be both strategic and to execute with excellence.
  • A proven track record with 5+ years of driving dramatic, sustained, organic traffic growth in competitive environments
  • A hypothesis and data-driven mindset. With limited resources, our time, energy and attention needs to be directed toward ideas with high potential. You’ll need to demonstrate the opportunity in each optimization idea.
  • Team Spirit: we are a small company in an accelerated growth phase. We believe in setting aggressive targets and working together with a sense of urgency, flexibility and good humor.


  • Competitive base salary and equity
  • Health, Vision, Dental, Paid Time Off, 401K with company match
  • Goodies, Team Fun, Learning, Great Team, Noble Mission

About Seniorly:

Founded in 2014, our co-founders bootstrapped the business to its current size . Now we have raised institutional venture funding (from industry leaders like Formation Capital and founding executives of top companies like Trulia, Yelp, and others) to realize our bold vision and noble mission. We are committed to building communities that serve communities.

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