Director of SEO ~ IncFile ~$95k-$165k ~ Remote (US)

Help Wanted
Filled / Expired


Job Type
Full Time
$95,000 - $165,000
Date Posted
October 30, 2023
5-10 yrs

At IncFile, we are driven by a simple yet powerful belief: entrepreneurship is the key to unlocking individual potential and driving positive change in the world. Since 2004, we have been empowering everyday people to turn their dreams into reality by providing the tools and resources they need to start and grow their businesses. Over a million entrepreneurs have trusted IncFile to guide them on their entrepreneurial journeys.

As a company founded and cultivated by entrepreneurs, we understand the challenges and triumphs that come with pursuing one’s passions. Our team is deeply passionate about supporting fellow entrepreneurs, and we are committed to providing the best possible services at the most affordable prices.

We believe that our team members are our greatest asset. That’s why we foster a supportive and growth-oriented environment where individuals can thrive. We offer competitive salaries, comprehensive health insurance, generous paid time off, and the flexibility of remote work for most roles.

If you share our passion for empowering entrepreneurs and want to be part of a team that is revolutionizing the way businesses are formed and supported, we invite you to explore our current job openings. Together, we can make a lasting impact on the world of entrepreneurship.


About the Role 

We are looking for a Director of SEO to lead our SEO program and help us achieve our mission of empowering everyday entrepreneurs. The ideal candidate will have a proven track record of success in driving organic traffic and improving search engine rankings. They will be responsible for managing a team of SEO Technical Specialists and SEO Content Strategists as well as setting the overall direction of the SEO program. The role will report into the Head of Content.

As the Director of SEO at IncFile, you will have the opportunity to make a real impact on the lives of entrepreneurs by providing them with the support and resources they need to thrive in their journey of entrepreneurship. You will also be part of a team of passionate and dedicated professionals who are committed to helping entrepreneurs succeed.


  • Provide strategic direction and leadership for the SEO team, ensuring alignment with overall business goals.
  • Oversee the hiring, training, and development of a team of SEO Content Strategists and Technical Specialists.
  • Foster a collaborative and results-oriented team environment that promotes innovation and continuous improvement.
  • Conduct comprehensive technical SEO audits to identify and address website issues that hinder search engine visibility.
  • Collaborate with web developers to implement technical SEO recommendations, ensuring adherence to best practices.
  • Monitor and analyze website performance metrics, including crawlability, indexing, and rendering, to identify and resolve technical SEO challenges.
  • Develop and implement comprehensive on-page optimization strategies, including keyword research, title tag optimization, meta description optimization, and content optimization.
  • Build a robust backlink profile for the IncFile website through strategic link-building campaigns and partnerships.
  • Monitor and analyze backlink profiles to identify and address any potential negative SEO issues.
  • Develop a data-driven content strategy that aligns with overall SEO goals and targets relevant search terms.
  • Oversee the creation and optimization of short-form videos, ensuring they are optimized for search engine visibility and user engagement.
  • Analyze the performance of video content and make recommendations for improvement based on data insights.
  • Collaborate with the Head of Content and Head of Brand to develop and execute integrated marketing campaigns that leverage SEO best practices.
  • Work closely with other departments, such as brand, partnerships, paid media, and sales, to ensure alignment and synergy across all marketing efforts.
  • Provide SEO expertise and insights to other teams to enhance the overall effectiveness of marketing initiatives.
  • Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, and conversion rates.
  • Identify opportunities for improvement based on data analysis and implement strategies to enhance SEO performance.
  • Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure the IncFile website remains at the forefront of organic search visibility.


  • Bachelor’s degree in marketing, computer science, business, or a related field
  • 5+ years of experience in SEO, with a proven track record of managing and leading SEO teams
  • Expertise in SEO best practices, including keyword research, on-page optimization, and off-page optimization
  • Proficiency in analytics tools like Google Analytics and SEMrush
  • Excellent written and verbal communication skills
  • Strong leadership and problem-solving abilities
  • Ability to work independently and as part of a team
  • Passion for SEO and a commitment to staying up-to-date on the latest trends

Preferred Skills & Experience:

  • Experience working cross-functionally with different departments such as brand, partnerships, paid media, and sales
  • Experience in the startup or entrepreneurial space
  • Comfort working in a 100% remote environment with team members across the globe

Commitment to Candidates & About the Hiring Process:

We know applying for a new job can be daunting. We want you to feel comfortable and excited to apply to join us at IncFile in empowering everyday entrepreneurs.

That’s why we’re committed to providing you with a transparent and timely hiring process.

Here’s what you can expect when you apply to a position at IncFile:

  • Your application will be reviewed within 7 days.
  • You’ll receive an update on your application status within 7 days of each step in the process.
  • You’ll have the opportunity to ask questions at each step of the process.
  • We’ll never ghost you. Even if you’re not selected for the role.

About Our Application Process:

Step 1: Apply to the Job – Upon submitting your application for a position at IncFile, you will receive an immediate confirmation email from our application tracking system. The application process involves uploading your resume and answering a few brief questions about your experience, skills, and suitability for the role. This straightforward application process should take less than 15 minutes to complete.

Step 2: One-Way Video Interview – If your application demonstrates a strong alignment with the role’s requirements, you’ll be invited to participate in a One-Way Video Interview. This is your moment to introduce yourself, highlight your skills and provide context about your professional experience. You’ll be asked 3-4 questions and will have 3 attempts to record the answer that best reflects who you are as a candidate. We’ll send you a link to the interview in your invitation email, and you can record it at your convenience using your smartphone, tablet, or desktop computer with a webcam. Once you’ve completed recording your one-way video interview, we’ll provide an update to your candidacy within seven days or sooner.

Step 3: Job Fit Interview – If during the One-Way Video Interview we confirm that your background seems well-aligned for the role a team member will schedule 45-60 minutes for you to chat with the hiring manager. Here you’ll be asked questions that give you space to talk about any relevant experience you have for the role.

During this interview you’ll also have time to ask the hiring manager any questions you have to evaluate whether IncFile matches the values and opportunities you want in your next company.

A team member will follow up with you within seven days after the job fit interview to provide you with an update on whether you’re moving to the next step in the hiring process.

Step 4: Skills Interview & Project – After talking with the hiring manager, you’ll do a skills interview with a member of the hiring team. This is a practical evaluation to see if you have the relevant skills to succeed in the role. You won’t be evaluated on skills that don’t matter. That means no whiteboard algorithm quizzes, and no questions about how many golf balls could fit inside a school bus.

Some roles will require a take home project to further assess your technical skills. If your specific role requires a project you’ll be compensated for it and will be given details surrounding the project from the hiring manager.

Step 5: Final Decision – After the final interview, we evaluate each candidate who made it to this stage, and the hiring team makes a decision. If no candidates meet the hiring bar, we interview additional candidates starting at step two. When it comes to hiring, we’re willing to wait for a great match. In practice, this means that if you receive an offer from IncFile, we think you meet all core qualifications, align with our values, and would be a tremendous addition to the team.

Step 6: Reference and Background Checks – We run all of our background checks via certified third parties. We promise that we will never reach out to your current employer without your permission. If multiple candidates meet our hiring bar, we may ask for references from 2-3 candidates to help us make our decision. In some cases, we may request references while scheduling the final interview to help us with moving the process as quickly as possible. While we may request references before the offer stage, they will always be optional until after your final interview, when we’re ready to move toward the offer stage.

Step 7: Offer – Once background & reference checks are complete, we’ll make an offer to you including details about salary, benefits, and other relevant details. Your offer will be determined by the salary range for the role, your relevant experience, and the skills you demonstrate during the hiring process. We aim to make a competitive offer the first time around. Hopefully, you’ll accept!

Compensation & Benefits

  • Salary Range: $95,000 – $165,000
  • Health Insurance
  • 3 Weeks of Vacation plus 6 Holidays
  • 100% Remote (we work CST hours)
  • Annual Team Off-sites
  • Home Office Setup Allowance
  • Remote


IncFile is an Equal Opportunity Employer; employment with IncFile is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

This employer participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.


Compensation & Benefits

  • Salary Range: $95,000 – $165,000
  • Health Insurance
  • 3 Weeks of Vacation plus 6 Holidays
  • 100% Remote (Incfile works CST hours)
  • Annual Team Off-sites
  • Home Office Setup Allowance

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