--- title: "Digital Project Manager - Content Testing and Personalization" company: "Stefanini Group" job_type: "Full Time" location: "Bridgewater, New Jersey, United States" salary: "" posted: "2026-09-20" url: "https://www.seojobs.com/job/digital-project-manager-content-testing-and-personalization-stefanini-group/" apply_url: "https://jobs2.smartsearchonline.com/stefanini/jobs/jobdetails.asp?jo_num=64914" categories: - "SEO Analytics Jobs" - "In-house SEO jobs" - "GEO/AI + LLM Jobs" tags: - "In-office/Hybrid Jobs" - "SEO Jobs in The United States" source: "geo_sync" --- # Digital Project Manager - Content Testing and Personalization **Company:** Stefanini Group **Location:** Bridgewater, New Jersey, United States **Job type:** Full Time **Posted:** 2026-09-20 **Apply:** [https://jobs2.smartsearchonline.com/stefanini/jobs/jobdetails.asp?jo_num=64914](https://jobs2.smartsearchonline.com/stefanini/jobs/jobdetails.asp?jo_num=64914) --- Details: **Stefanini Group is hiring!** **Stefanini is looking for a Digital Project Manager - Content Testing and Personalization in Bridgewater, NJ (Hybrid)** **For quick apply, please reach out to Johvie Cuan** **Call: 248-582-6508 / Email: [[email protected]](/cdn-cgi/l/email-protection)** **Open for W2 candidates only!** ** ** **Location:** - 1001 Frontier Rd, Suite 100, Bridgewater, NJ 08807 1. Hybrid, 4 days onsite, 1 day remote ** ** **Platforms:** - Salesforce Commerce Cloud, Optimizely Web Experimentation, Adobe Analytics, Tealium   **Reports To:** - Senior Director, Digital User Experience ** ** **Overview:** - The Manager, Digital Project Management is responsible for leading the planning, execution, and optimization of digital experiences across company's e-commerce platforms. This role serves as the bridge between business stakeholders, creative teams, merchandising, technology, analytics, and agency partners to deliver high-impact digital content, manage experimentation initiatives, and scale personalization strategies that improve customer engagement and business performance. - This position is responsible for managing the end-to-end lifecycle of website content and optimization initiatives—from intake and prioritization through implementation, testing, analysis, and continuous improvement—to support company's digital growth strategy. - This role is critical to advancing company's strategic focus on accelerating digital growth and delivering best-in-class consumer experiences. As the company continues to scale its direct-to-consumer and e-commerce channels, this role ensures that digital platforms are not only functional and brand-aligned but continuously optimized through data-driven testing to maximize conversion, engagement, and revenue.   **Key Responsibilities:**   **Digital Content & Experience Management** - Lead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal experiences. - Manage project timelines, dependencies, and stakeholder communications for digital content initiatives. - Partner with Creative, Merchandising, Marketing, Product, and Technology teams to deliver seamless customer experiences. - Ensure digital experiences align with brand standards, business objectives, and customer journey best practices. - Identify opportunities to improve operational efficiency within the content publishing process.   **CRO, Testing & Experimentation** - Own the roadmap for A/B and multivariate testing initiatives across the e-commerce experience. - Partner with business teams to identify optimization opportunities and translate hypotheses into test plans. - Coordinate implementation with development teams and testing platforms. - Monitor test execution to ensure quality and accurate measurement. - Analyze experiment results and communicate actionable recommendations to stakeholders. - Build a culture of experimentation and data-driven decision making.   **Personalization Strategy** - Manage website personalization initiatives that deliver relevant experiences to targeted customer segments. - Partner with CRM, Marketing, Analytics, and Product teams to define audience strategies and personalization use cases. - Coordinate implementation of personalized content across digital touchpoints. - Measure personalization performance and recommend ongoing enhancements.   **Cross-Functional Project Management** - Serve as the primary project manager for digital optimization initiatives. - Develop project plans, manage priorities, and ensure timely delivery across multiple concurrent workstreams. - Facilitate cross-functional meetings and maintain clear communication with business and technical partners. - Manage risks, dependencies, and issue resolution throughout project lifecycles. - Performance & Analytics - Monitor key digital KPIs including conversion rate, engagement, customer journey performance, and revenue impact. - Partner with Analytics teams to evaluate experiment results and identify optimization opportunities. - Develop dashboards and executive summaries highlighting program performance and business impact. - Use customer insights to inform future content and optimization strategies.   **Data, Insights & Performance** - Utilize tools such as Adobe Analytics and Contentsquare to evaluate user behavior and site performance - Monitor KPIs and ensure accuracy of tracking and reporting post-launch - Provide clear reporting on project outcomes, test performance, and optimization impact - Use data to inform prioritization and continuous improvement efforts   **Collaboration & Ways of Working** - Operate within agile workflows using Jira; manage backlogs, sprints, and prioritization - Partner with UX and design teams (Figma) to align on experience improvements - Coordinate with engineering teams to ensure successful implementation of digital initiatives - Foster a test-and-learn mindset across teams, promoting experimentation and data-driven decisions - Manage multiple initiatives in a fast-paced environment with shifting priorities Details: **Requirements:**